
Tools of the MindLev Vygotsky, a Russian psychologist who thought play was the key to learning, died in 1934. But his work lives on in a curriculum called Tools of the Mind. Created by Drs. Elena Bodrova and Deborah Leong, the cirruculum uses carefully guided play to stimulate what neuroscientists call “executive function”: a combination of memory, impulse control, persistence and flexibility that researchers say may be an even more powerful determinant of educational success than IQ. Aimed at pre-school and kindergarteners, this program is implemented in all DC public schools, 50 schools in New Jersey, and many other areas throughout the country. www.toolsofthemind.org
His Favorite ShirtThere's a sweet store in downtown Ashland called Nimbus. In business for years, it offers a fabulous selection of designer shirts and pants for men. The online storefront is called His Favorite Shirt. ruby slipper's lucky stars led her there one day where she met the charming owner Ken and his hilarious colleague John. They already had code covered via Happy Dog Web Design. It was the start of many great relationships and several iterations of the site. This little beauty is a custom-coded responsive site — go on, just try it on your mobile phone — it's BEAUTIFUL big or small! www.hisfavoriteshirt.com
ReeferPRONeed a refrigerated vehicle? Enter ReeferPRO — a division of Meridian Specialty Vehicles, the folks who can custom-outfit any type of vehicle — from bookmobile to SWAT truck. The refrigerated business has been growing so quickly that Meridian decided to open an operation just for this purpose: ReeferPRO. Once again, ruby slipper and happy dog web design created a custom WordPress site which showcases ReeferPRO's vehicles. www.reeferpro.com
Meridian Specialty VehiclesEver wondered where to look for a custom specialty vehicle? Say a library on wheels, a mobile blood draw station, or a SWAT vehicle? Turns out you contact the pros at Meridian Specialty Vehicles, who for almost two decades have been building custom vehicles. They are taking business to a new level and showcasing thier custom shuttle buses, specialty vehicles, and signature refrigerated vehicles (called ReeferPRO) with a sharp website. Enter the team of ruby slipper for custom design and happy dog for heavy lifting programming and voila! Their custom Wordpress website is ready to present their offerings and talents. www.meridiansv.com
Coastal Family Health CenterWhat do you think of when you hear Astoria, Oregon? The Goonies of course! What a surprise to get a call from a health clinic so far away. They wanted a new WordPress website, and that's what we built. This site is all about the patient. They can access their e-medical records, refill prescriptions, find out about services offered. There are even forms in Spanish. ruby slipper once again partnered with Happy Dog Web Design, who masterfully implemented this original design. www.coastalfhc.org
AEROSPACE™ AshlandWhere do Victoria's Secret models work out? In NYC with former champion boxer Michael Olajide and former professional ballet dancer Leila Fazel. Lucky for Ashland, Michelle Ronsen, athlete extraordinaire, decided to open an AEROSPACE™ here. The space is sleek and sexy, as are the trainers who teach the high-intensity group fitness classes. ruby slipper had the privilege of re-tooling the NYC website for the Ashland space, as well as a handful of print materials: business cards, gift certificates, ads, flyers. If you live here, try a class with these extraordinary trainers! www.aerospaceashland.com
Health Care Coalition of The Health Care Coalition of Southern Oregon (HCCSO) supports non-profit community health centers and public health agencies. They secure and manage federal grants for various funds, including Healthy Start. For example, they have managed a project which has significantly reduced infant mortality and low birth weight for over 6,000 program participants in Southern Oregon. ruby slipper was invited to design the site and specifically, to showcase their member agencies and programs, provide resources for pregant women and new mothers, and to prepare an internal area for the board and staff. For this website, Project A provided the back-end programming and implementation via Site-in-a-Box. www.hccso.org
BLB CommunicationsWhat a sweet little WordPress site! Brian Baumley is a PR exec who was very happy with his old site — except that it was coded using Flash. Therefore, no one could see it on their iPad or iPhone. Once again, ruby slipper collaborated with the talented Dana Bandy of Happy Dog Web Design, and together we created this modern solution. Brain can update the site himself and it comes with all the WordPress bells and whistles.
www.blbcomm.com
Milagros Fresh MexicanMmm-mmm-Milagros Mexican food! Milagros is a new restaurant which opened summer 2012 in Ashland. Owners Susan and Steven Means are chefs who have spent time in Arizona and know how to do Mexican right. Milagros features burritos, tacos, burrito bowls, salads, and home-made salsa. Susan and Steven are committed to our community—they use organic vegetables from local Farmer's Markets, and serve farm-raised natural beef, pork, and chicken. They care about nutrition, and want to change the nutritional profile of fast food. Check out their site on either your computer or mobile device!
www.milagrosashland.com
Standing Stone Brewing CompanyA leader in energy efficiency, environmental responsibility and community involvement, Standing Stone Brewing Co. is an excellent restaurant and brewpub located in downtown Ashland Oregon. In 2005, ruby slipper created the Standing Stone Brewing Company website and it has been one of our most prestigious portfolio pieces. A few years later, we created their stylish blog, News on Tap. In 2012, Alex Amarotico realized his mobile audience needed their own viewing experience. Collaborating with Standing Stone's talented graphic designer Ashley Nunes (who created the fabulous icons), ruby slipper implemented a useful mobile site, which automatically detects what device you are on and displays accordingly. Standing Stone is consistently listed amongst the top green companies in Oregon. They host with Canvas Dreams of Portland Oregon, powered by wind-energy. This site features the talent of photographer George Rubaloff.
www.standingstonebrewing.com
www.standingstonebrewing.com/m/
FlowerTymeHats off to Misty Stone, illustrator extraordinaire, and LouAnn David, visionary owner, who created this original concept. View the beauty of the hand-drawn artwork and glimpse FlowerTyme's stunning floral designs. Their wedding gallery runs the gamut from classical to sassy with sparkles. FlowerTyme also has a gift shop brimming with treasures. What a treat to be part of this project! Special thanks to Aaron Cruz Garcia for his magical, artwork-tracing, Illustrator skills!
www.flowertyme.com
ClearviewTalent Oregon's Newest Community, Clearview is a master-planned community in the City of Talent, Oregon. The first houses and commercial building have been completed and the project will eventually consist of a variety of housing types. When completely built, there will be single and two-story homes, town homes, and cottages. The first commercial building includes restaurants, offices and a 24-hour fitness center. To create this site, ruby slipper collaborated with the sales reps of John L. Scott Real Estate, and Brenda Cornett of BrandViva who created the logo. In this first phase, we present the concept, photos, team, and a way to contact Clearview for more information.
www.clearviewintalent.com
Kagyu Sukha ChölingIt's not every day that a Buddhist Lama calls about website design, but in Spring 2012, I found myself speaking with the wonderful Lama Yeshe of Kagyu Sukha Chöling. She has an incredible team of writers, thinkers, a graphic designer, and programmers. Together we discussed the needs of their audience and staff. We carefully constructed the new site map which logically and intuitively presents information. The design is a collaborative creation by myself and Brenda Cornett of BrandViva, KSC's graphic designer. We incorporated traditional symbols, highlighted important areas such as the Calendar, and carefully balanced white space with burgundy and a hint of saffron. The talented Ryan Stowasser is coding the site.
www.kscashland.org
Siskiyou Media Council & MCTV 15Siskiyou Media Council of Northern California promotes the media production and broadcast of information, events, opinions, and creative programming by and for the people of Siskiyou County. ruby slipper collaborated with the talented Executive Director and Community Media/Technology Specialist to create this design, and partnered with Happy Dog Web Design to build this robust WordPress website.
www.siskiyoumediacouncil.org
NCHERMNCHERM, the National Center for Higher Education Risk Management, is a law and consulting firm dedicated to best practices for campus health and safety. These are the experts colleges and universities turn to when they want to address campus safety issues such as binge-drinking, hazing, date rape, harassment, suicide, and more in order to curtail campus tragedies.
NCHERM founder Brett Sokolow is also involved with several other sites designed by ruby slipper: The NCHERM Group, Title IX Expert Witness, ATIXA, SCOPE, and NaBITA. The new NCHERM site is coded using HTML 5 and CSS 3, and launched January 2012.
www.ncherm.org
Foxhoven PhotographyCommercial photographer David Foxhoven of Denver Colorado offers a wide variety of imagery, from food to interiors, travel to beer festivals, magazines and books. His clients include Anheuser Busch, Big Beers, Belgians and Barleywines Festival, the Boston Globe, Colorado Homes & Lifestyles, the L.A. Times, Sisters on the Fly, Stella Artois, and Tourism Ireland. This simple one page website showcases some of David's finest photos, and leads to a portfolio brimming with options. His clients can then browse by category to find the great photos they need for their project.
www.foxhovenphotography.com
Rogue Gallery & Art CenterLocated in downtown Medford, the Rogue Gallery & Art Center is a vibrant community art resource. They offer classes, workshops, and events for kids and adults. They showcase artists from our region in multiple galleries. Collaborating with the wonderful staff at RGAC, ruby slipper created a site that conveys their offerings — showcasing exhibits, membership benefits, and artists. ruby slipper coded the site in streamlined CSS and Happy Dog Web Design programmed many aspects of the site: people can register for classes, join, make donations, fill out volunteer applications, and view vents via a dynamic calendar.
www.roguegallery.org
OneJourney"All things share the same breath." - Chief Seattle. From Oregon's own Guy Finley and the Life of Learning foundation, OneJourney tells the story of how all of us — no matter our country, culture, religion — are united by our spiritual journey. From the powerful opening video, to the words of The Living Book, to The Seeker, The Search, The Sacred... Journey to the Greatness Within, the goal of this website is to share, inspire, connect, and embrace. ruby slipper was honored to be a part of the OneJourney design team and to work with BrandViva who designed the logo.
www.onejourney.net
Louie's Restaurant & BarAn Ashland Oregon CLASSIC! Known as THE place for sports fans (Official SOU Raiders and Red Zone HQ), great deals on food (voted Ashland's FAVORITE burger), game nights (Bingo, Trivia, Spelling Bee), and the late night crowd, Louie's thrives on the Plaza. Charismatic owner Melissa Jensen worked closely to develop Louie's first website, and her enthusiasm shines through on each page. GREAT photos by George Rubaloff and George McKay.
www.louiesofashland.com
Hot Mama Coffee CalendarThe Hot Mama Coffee Calendar is another creation from ever-inventive Evan Archerd. This project is dedicated to his mother Joan, who passed away from breast cancer. Funds generated through the sale of these calendars are used to support breast cancer research and awareness. The 2012 calendar features real baristas from Ashland Oregon, the home of Hot Mama Coffee. Photography by Debra Thornton, Photoshop Special Effects and Model Make-up by Sarah Petty of Pretty Retouching, and logo / calendar by Megan Silverman.
www.hotmamacoffee.com
The Image CollectiveThe Image Collective provides consultation, digitization, and print-on-demand services to cultural heritage institutions such as museums, private collections, and individuals. They create avenues to leverage collections — which given the right environment, treatment and marketing — provide revenues for their client’s image assets. ruby slipper collaborated with the founders to create this design, and partnered with Happy Dog Web Design to build this robust WordPress website.
www.theimagecollective.org
La ClinicaSince 1988, La Clinica has provided accessible and affordable quality health care. Today, La Clinica offers medical, dental, mental, and women's health services through its Medford, Phoenix, and Central Point neighborhood health centers, five school-based clinics, and multitude of outreach services. ruby slipper designed their new site and helped build it with Project A, who provides the technical back-end environment.
www.laclinicahealth.org
Tachi Skin CareJacksonville native Tachi Dodero specializes in facials, peels, microcurrent, waxing, and lash and brow tinting. Working from her lovely home in Phoenix Oregon, her clients are treated to heavenly bliss as Tachi takes care of their health and beauty.
She also offers effective skin care products and cosmetics in her easy-to-use online shopping cart. ruby slipper can personally attest to the divine experience of relaxing under Tachi's care!
www.tachiskincare.com
SeekSpeakSeekSpeak connects people, not just web pages. The developer was taken by the impersonal nature of browsing the web, and created an application that lets people talk to one another about their searches, bringing in the human element. Just install SeekSpeak to see the sidebar in your search results pages. Click a topic that looks relevant to start a conversation with the person who did that search. ruby slipper provided graphic design services.
www.seekspeak.com
Chocolat LilyFresh, seasonal, and made with organic chocolate, Anne Simmon's gourmet chocolate and caramel truffles are hand-made in Portland Oregon. ruby slipper designs created a site where visitors can purchase truffles, peruse Anne's gallery of concoctions, learn about her affiliate Cotton Tree Chocolate in Belize, and read about her commitment to ethical and sustainable business practices.
www.chocolatlily.com
United Bicycle InstituteFor over 30 years, more bicycle professionals and enthusiasts have chosen United Bicycle Institute over any other bike mechanics school. UBI's knowledgeable, friendly and dedicated faculty and its state-of-the-art facilities ensure an unsurpassed educational experience for every student. ruby slipper has had the pleasure of working with UBI on two iterations of its online presence, and again enjoyed collaborating with Happy Dog Web Design, who provided the back-end technical structure, this time within the Joomla environment.
www.bikeschool.com
College of the SiskiyousNestled at the base of Mt. Shasta, College of the Siskiyous in Weed California is a community college surrounded by beauty. COS wanted a new site to meet their students' needs. ruby slipper designed and coded several key pages, which were then templated by the dedicated staff at COS who implemented thousands of existing web pages. This site is largely coded with CSS and meets ADA requirements.
www.siskiyous.edu
Southern Oregon Land Conservancy Over thirty years ago, a forward-thinking group of local people formed the Southern Oregon Land Conservancy to save the best places in the Southern Oregon region from permanent loss. That remains their mission today: to protect special lands in the Rogue River Basin for this and future generations by working cooperatively with landowners and communities. The bright and energetic team at SOLC partnered with ruby slipper to create this streamlined site, which tells their story and showcases the lands they have saved. This site is powered by Drupal.
www.landconserve.org
encanto pressencanto press letterpress printing & design was established in 2000 by Angie Clark. The name Encanto is Portuguese for enchanted, as in encantado de prazer or delighted to meet you. Angie, of Portland Oregon, created one-of-a-kind hand-crafted business cards, birth announcements, cards and wedding invitations. She is absolutely delightful, and her unique creations are to be treasured. Angie has sold her letterpress business and is now moving into a new venture, Encanto Encaustics. Stay-tuned for the next iteration of her website!
The Gere Foundation Richard Gere's non-profit foundation promotes the cultural survival of Tibetans through health, technological and educational projects. The site provides history about the Tibetan tragedy, encourages visitors to
become active through Healing the Divide, and showcases photography from Mr. Gere's book Pilgrim.
At Girvin, ruby founder Erin O'Kelley Muck acted as primary account contact
and site project manager.
Site created by Girvin.
www.gerefoundation.org
Ka Pi'o O Ke Ānuenue Ka Pi'o O Ke Ānuenue, a hula group in Ashland Oregon, offers classes for women, men, and keiki, taught with the spirit of aloha in an engaging atmosphere. Students learn both kahiko (ancient) and 'auana (modern) dances, as well as about the history, legends, spirituality, language, and land of Hawai'i. ruby slipper founder Erin "Olina" has been taking hula for almost a decade, and has loved learning under Andrea Luchese's gracious direction.
www.ashlandhula.com
Chambers Family FundChambers
Family Fund in Denver, Colorado is a non-profit focused on
ensuring a brighter future for girls and helping women become economically
self-sufficient. Constantly
approached for information, their site provides a wealth of material, stating their priority areas and grantees. In 2005, the site was granted an award (PDF) for being both informative and graceful. ruby slipper continues to collaborate with Chambers Family Fund by adding to the website to fit the Fund's growing needs.
www.chambersfund.org
Meghan Simmons PsychotherapyMeghan Simmons is a psychotherapist in Ottawa Canada specializing in individuals, couples, and family therapy. She offers clients a safe and supportive environment during therapy so that they can feel comfortable exploring their past experiences as well as meeting their present goals. ruby slipper partnered with graphic designer Sabrah Maple, who created the branding elements, to create this soft, nurturing site, reflective of Meghan's sensibilities.
www.meghansimmons.ca
Montana Community Foundation Since 1988, The Montana Community Foundation has worked aggressively to expand endowed philanthropy and build stronger communities in Montana. Their granting has benefited scores of organizations and projects that make Montana a better place to live and work. ruby slipper and MTCF partnered to build a robust website which provides a wealth of information about their work.
www.mtcf.org
Prize ShoppeThis charming retail store in Ashland Oregon offers fancy goods and fine furnishings. Jennifer Davis's PRIZE is a "modern general store"
with home furnishings, vintage collections, perfect gifts, and more.
PRIZE captures the imagination of shoppers in search of a “prize.” ruby slipper partnered
with Jennifer Davis to design this whimsical site.
www.prizeshoppe.com
Upscale Denver HomesDenver realtor Nina O'Kelley provides listing information and, as a long-time Colorado resident, shares knowledge about the city. This modern site shows the essence of Nina's
aesthetics, her commitment to her clients, and her
passion for Denver's community. Art by her favorite local
artist, Barbara Froula.
www.upscale-denver-homes.com
AZ Catering & Event PlanningSassy, saucy, and loaded with personality (not to mention talent), Awna brings professional and personalized service to the table with a penchant for fun. ruby slipper can vouch that Awna will throw the dreamiest party, and create the perfect recipe for your customized event.
www.azparties.com
DevignDevign®
Principal Karen North is the ultimate wordsmith. Appropriately, her company
focuses on creating original names, coining catchy taglines, and writing
riveting copy. Ms.
North approached ruby slipper wishing to convey her business in three different languages: English, German, and Spanish. Her site stimulates the senses with an impacting color palette and offers portfolio examples that illustrate her mastery at creating never-before-uttered
names.
www.devign.com
Rocky Mountain Recorders Rocky
Mountain Recorders in Denver Colorado is a state-of-the-art recording
studio offering services for radio, tv, and musicians. RMR has worked with ruby slipper on several iterations of their site, which mirrors RMR's great personality:
intelligence, expertise, and humor. Illustrations are by New York artist Jessica Hale.
www.rockyrecorders.com
U.S. Fish & Wildlife Service Forensics Lab The U.S. Fish & Wildlife Service Forensics Laboratory is the only Lab in the world dedicated to crimes against wildlife. Multiple branches of science collaborate under one roof, with scientists evaluating evidence in an attempt to link suspect, victim, and crime scene. ruby slipper has worked with the Lab on several web-projects, including redesigning their site from the ground up. We identified three key audiences: scientists, law enforcement agents, and students and educators — and architected the site with information pertinent to each. We brainstormed interesting ways to communicate the Lab's work, such as Mystery Photos which tell the story about an unusual photograph.
www.lab.fws.gov
Village ShoesVillage
Shoes, Ashland's beloved shoe boutique, offers fashion-forward footwear from the unique collection of original designs and brand names. Whether you're looking for high fashion, vogue, chic, sexy or funky, Village Shoes has it all! The online image complements the fabulous retail store. ruby slipper designed a bold site and Steelesoft Consulting created the online cart with admin tool so the staff can update the shoes constantly.
www.village-shoes.com
Oregon Surgical Specialists Leaders in general, vascular, and women-focused surgery, the Oregon Surgical Specialists' site is another collaborative project with Vicki Chamberlain ( Account Manager) and Robert Frost (Art Director, Graphic Designer, and Photographer). This site, though large, feels airy and streamlined thanks to a fluid navigation, accommodating layout, and soft color palette.
www.oregonsurgical.com
Advanced Vein Center A division of Oregon Surgical Specialists, the surgeons at Advanced Vein Center treat varicose veins, spider veins, and Rosacea using a variety of revolutionary technology. This site was also a collaboration with Vicki Chamberlain and Robert Frost, and features a plethora of information on issues, treatments, results, and more.
www.advancedveinctr.com
Teaming up with Vicki Chamberlain (Marketing Strategist, Creative Director, Copy Writer and Account Manager) and Robert Frost (Art Director, Graphic Designer, and Photographer), ruby slipper created multiple medical web sites for Rogue Valley Physicians, the largest independent physician practice in the Valley.
Southern Oregon Internal Medicine
BlogsFresh News from Standing Stone Brewing Company
Was I There? Taking the romance out of art, wine, and parenting one day at a time.
FlirtiaAlthough Flirtia, an online dating site, never launched due to other commitments by the business owner, the design remains one of our favorites.
ruby slipper helped create a site with wide appeal and finished it in three-months. Partners included Validio software development and Devign who created the name "Flirtia."