Web Design Portfolio

U.S. Fish & Wildlife Service Forensics Laboratory

The U.S. Fish and Wildlife Service Forensics Lab is singular for many reasons: It's the only crime laboratory of its kind in the world. The victim is an animal. Multiple branches of science collaborate under one roof, with scientists evaluating evidence in an attempt to link suspect, victim, and crime scene.

Daily activities at the Lab are mind-boggling: Imagine working in the evidence room — where they receive boxes full of animal parts. Will it be a wolf? An eagle that got trapped in oil? A suitcase made from an elephant's hide? Envision life as a Lab morphologist, where your "office" is a room with a veritable zoo of dead animals used for identification purposes.

In August 2007, the Lab approached ruby slipper with the huge task of redesigning their site from the ground up. We identified three key audiences: scientists, law enforcement agents, and students and educators — then architected the site with information pertinent to each. We brainstormed interesting ways to communicate the Lab's work, such as Mystery Photos which tell the story about an unusual photograph. We amassed an impressive library of publications and identification notes. And when it came to design, we crafted something decidedly un-bureaucratic, while making sure we followed the government accessibility guidelines and web standards to a tee. The result is a singular site for a singular entity.

Chambers Family Fund

Chambers Family Fund supports endeavors such as ensuring a brighter future for girls and helping women become economically self-sufficient. Constantly approached for information, Chambers Family Fund sought to provide a wealth of material online. Great detail was paid to how the information was displayed — they wanted to state exactly what they seek and steer clear from areas outside their priorities. The end result is a website both informative and graceful. In 2005 they received an award for their website.

Prize Shoppe

Prize Shoppe complements Jennifer Davis' fancy goods and fine furnishings boutique, PRIZE. First located in San Francisco and now in Ashland Oregon, PRIZE can be described as a "Modern General Store" with home furnishings, vintage collections, perfect gifts, fine glassware, timeless jewelry, select apothecary items, baby goods and bon-bons. From vintage to modern, PRIZE captures the imagination of shoppers, collectors and designers in search of a “prize.” ruby slipper partnered with Jennifer Davis to design this whimsical website which showcases favorite merchandise and features online shopping.

Village Shoes

Village Shoes, Ashland's beloved shoe boutique, wanted an online image to complement its fabulous store. ruby slipper designed a bold and dramatic site which offers hundreds of shoes and accessories for men and women. Steelesoft Consulting created the online shopping cart which has an easy-to-use administration tool that lets the staff at Village Shoes add shoes constantly, as fabulous footwear arrives daily. Check often!

Rocky Mountain Recorders

Rocky Mountain Recorders in Denver Colorado touts state-of-the-art recording studios. RMR approached ruby slipper with the request to overhaul their website. The new site is decked with sound-enriched features like, "Guess This Sound," employee sound effects, and samples of their TV commercials and custom music. The website mirrors RMR's great personality: it's intelligent with tons of high-tech info, yet laced with humor and quirks to let everyone know they will have a blast working at RMR.

Riverwalk Ashland

Riverwalk-Ashland, Ashland's newest community, was Archerd & Dresner's first large-scale website project with ruby slipper. In alliance with Archerd & Dresner's philosophy of creating a community that blends with Ashland's unique infrastructure, Riverwalk offers homes for first-time home buyers, retirees, and experienced buyers. The website shows an interactive lot map with home types, floorplans, and placement for all 62 homes. It also offers an extensive resource area for first-time homebuyers and has a section dedicated to the beautiful community of Ashland.

The Gere Foundation

Site created by Girvin
Richard Gere's non-profit foundation brings assistance to Tibet. The Gere Foundation website conveys the foundation's mission: to assist the cultural survival of the Tibetan people through health, technological and educational projects. The site also provides history about the Tibetan tragedy, encourages visitors to become active through Healing The Divide (the public arm of the Gere Foundation), and previews Richard's riveting photography from his book Pilgrim. At Girvin, ruby founder Ms. O'Kelley acted as primary account contact and site project manager.

Standing Stone Brewing Co.

Standing Stone Brewing Co. is a great restaurant and brewpub located in the restored Whittle Garage Building in downtown Ashland Oregon. Owners Alex and Danielle Amarotico collaborated with ruby slipper to dream up a unique online presence. The striking home page was Alex's idea, loosely based on the Tom Waits website (proving that inspiration can come from anywhere!). Their site also features a Sustainability section which showcases Standing Stone's commitment to sustainability and the health of our community. For example, their buffalo meat from local Full Circle Bison Ranch is 100% organic. All spent grains are used by a local farmer for chicken and cattle feed. And each month, they provide 50 gallons of used vegetable oil to local biodiesel producers for their vehicles. Recently, the site has been updated, and features the talent of photographer George Rubaloff.

Peri Marketing & Public Relations

Paula Peri Tiernan, founder of Peri Marketing & Public Relations, connected with ruby slipper via the Chambers Family Fund Women's Funds Initiatives projects. Paula approached Erin about creating her business website, which would feature her in-depth marketing expertise, virtual team, and impressive client list: Six Flags, Neiman Marcus, the LPGA — to name a few. The resulting design is light and airy, professional, and a spot-on representation of Peri Marketing's industry focus. ruby slipper and Peri Marketing continue a great relationship and collaborate on a myriad of web projects — most recently the Six Flags Spring Spin endeavor.

Montana Community Foundation

Since 1988, The Montana Community Foundation has worked aggressively to expand endowed philanthropy and build stronger communities in Montana. Their granting has benefited scores of organizations and projects that make Montana a better place to live and work. ruby slipper connected with The Montana Community Foundation via work on the Women's Foundation of Montana website. Together, ruby slipper and MTCF partnered to build a robust website which provides a wealth of information about their work.

Hula O Kahawai

Hula O Kahawai ~ A small group of hula dancers in the Rogue Valley formed Hula O Kahawai, which means Hula of The Valley. The group performs at Ashland's Old Fashioned Fourth of July Parade, the Festival of Lights, and a variety of other events. The website features performances, dancer biographies, some hula history, and links to great Hawaiian websites.

Upscale Denver Homes

Top-notch real estate agent Nina O'Kelley represents buyers and sellers in Denver's fashionable Lower Downtown district. Nina approached ruby slipper with the desire to create a site which would promote her listings and serve as an easy information center for potential buyers. As a long-time Colorado resident, she also sought to communicate her knowledge about Denver and showcase work by her favorite Denver artist, Barbara Froula. This modern site captures the essence of Nina's aesthetics, shows her commitment to her clients, and resonates with her passion for Denver's community. Visit Upscale Denver Homes online.

Devign

Devign® Principal Karen North is the ultimate wordsmith. Appropriately, her company focuses on creating original names, coining catchy taglines, and writing riveting copy. As she puts it, "the impact that original and carefully executed spoken, aural and written messaging can collectively have on a company's balance sheet is the impetus behind Devign®." Ms. North approached ruby slipper wishing to convey this unique offering online in three different languages. Her website stimulates the senses with an impacting color palette and offers portfolio examples that illustrate Devign's mastery at creating never-before-uttered names — including the one below: Flirtia.

Flirtia

Backed by a Seattle powerhouse, Flirtia was to be online's newest dating venture. ruby slipper was presented with a definitive wishlist: break into a competitive market, create a site with wide appeal, and finish it in three-months. We met our goals and provided strategic, architectural, copy writing, and design services; partners included Validio software development and Devign who created the name "Flirtia." Although the business was never launched due to other commitments by the business owner, the design remains one of ruby slipper's favorite portfolio pieces.