West Berkeley Fencing Club
In the heart of Berkeley is a club dedicated to teaching the sport of fencing. The site features information about the club, schedule, classes, and features the gifted team of fencers who teach here.
Challenge
Executive Director Mark Headley met Ruby Slipper while collaborating on another project — The Selberg Institute, which operates land preserves in Southern Oregon. This connection turned into a project for the fencing club in Berkeley: a dynamic, functional website revamp!
“I was at a conference of fencing coaches and club owners all last week and there was a session on internet presence. Our site/your work received much praise.”
– ELIZABETH EARLS, CLUB MANAGER
Approach
The West Berkeley Fencing Club offers beginner and experienced fencers an opportunity to fence, train and learn. The space has been completely renovated and is both functional and beautiful. The Ruby Slipper design team set to work, crafting a functional website to reflect the Club’s modern community presence.
LAUNCHED: JULY 2017
Services
- Website Plan & Direction
- Site Architecture
- UX / UI Strategy
- Content Editing
- Web Design
- Responsive Website Development
- Content Management System
- Search Engine Optimization
- Analytics & Optimization
Results
Ruby Slipper chose vertical left navigation to accommodate their logo, as well as a unique way to stack content. The site features information about the club, a useful calendar, instruction for all ages, and the gifted team of fencers who make up this very special place.