Our name is a tribute to The Wizard of Oz, and sweet Dorothy who clicks her ruby slippers to “go home.” And although there isn’t a Dorothy, there is an Erin, who learned website design in the ’90s at a video game company, and then later at a strategic design firm in Seattle.
Erin founded ruby slipper designs with a vision for creative collaboration balanced with thoughtful planning. She loves the energy that comes from watching an idea come to fruition, especially the sexiness of design and the challenges of code (whether HTML, CSS, SEO, WordPress). The best part is when a client’s site is LAUNCHED and we get to celebrate the massive efforts that went into the project! No two projects are alike and the experience is always exciting! Located in Ashland Oregon, Erin has owned ruby slipper designs since 2002.
Prior to launching ruby slipper designs, Erin’s experience spans several years at Girvin Strategic Branding and Design in Seattle, at VR-1 video game company in Boulder Colorado, and at Quark desktop publishing headquarters in Denver.
Erin is originally from Colorado (Boulder, Denver, and Glenwood Springs) and has been living in the Pacific Northwest since 2000.
ruby slipper designs is located in Ashland, a charming town in the heart of southern Oregon. Nestled amidst the lush mountains, Ashland bustles with the vibrancy of our world-class Shakespeare Festival, beautiful art galleries, festivals and parades, delicious restaurants, and a colorful cast of characters. It is stunning year-round.
Ashland Oregon Websites
- Oregon Shakespeare Festival
- Ashland Chamber of Commerce
- Ashland Gallery Association
- The Daily Tidings
- Ashland Online Directory
- Ashland Lodging
PRESS & NEWS
Google Honors Ashland
Google eCity Awards recognize Ashland as leading Oregon on the web. The university town has connected its classic Main Street with the world, showcasing everything from its world-renowned Shakespeare festival to its zippy electric motorcycles…
Website Wins Award…
February 22, 2005
Chambers Family Fund website wins award for outstanding communications… read more ! PDF
ruby slipper in Ashland Daily Tidings…
January 20, 2005
There’s no place like Ashland for ‘Ruby Slipper’ For more than three years, Erin O’Kelley has called Ashland home while running her own web design business, ruby slipper designs… read more! PDF
FROM THE ARCHIVE
I am a self-taught website designer, someone Malcolm Gladwell would peg at the right time in history. For me, that was the fledgling web-tech era…
In 1994, I was a college student at CU Denver. A friend pulled me into a computer lab, her eyes shiny. Erin, you have GOT to see this! She clicked an icon that said Netscape Navigator, which opened a bland screen with a teal logo and blinking cursor. What is it? It’s the internet! You use this thing called a browser to see pages on computers all over the world! It’s gonna be HUGE. I think she was onto something…
I created my first website in 1997 for a video game called Hired Guns. The game was genius — loaded with insane sci-fi art and coded by young men who never slept. I was a junior level project manager and the power of online marketing was just starting to take hold. Don’t you think we should announce this game with a website…? It wasn’t slated, so I just took it on. I was surrounded by brilliant programmers, most of them young grads from CU. I could tap them on the shoulder — hey, how do I do this? Day by day, I would get answers about how to code a website. I would run back to my computer and write the code in Notepad. And that’s what started my life long passion with creating websites.
I created my first personal site in Seattle, inspired by lite-brite and my beloved comic book collection. I was working at an elite branding design firm in Seattle, and got a fast and furious education in business.
When I moved to Ashland Oregon I set up my own web design shop. When I look back at my first website, it looks SO old school and clunky. Since then I have coded hundreds of websites and learned thousands of lessons.
And now we are 20+ years after the birth of Netscape, in the world of responsive web design — sites that scale from huge desktop computer monitors, TV screens, on down to iPad minis and mobile phones. SO MUCH HAS CHANGED since I saw that little cursor blinking in 1994!
I am beyond grateful to the coders at Hired Guns and VR-1, who took the time to share their wisdom and taught me. To the web team, producers, and designers at Girvin in Seattle who taught be the roles of web design, the language of business, the power of conveying messages effectively. I’m lucky to do something that I absolutely love.