Feb 7, 2022 | Business Books, Web Marketing, Web Trends
Here at Ruby Slipper, we are big fans of Aarron Walter. We own both the 2011 and 2020 editions of this book, Designing for Emotion. There is SO much more packed into these 100-pages. We highly recommend it for web designers, nonprofit organizations, and marketing...
Jun 16, 2020 | Business Books, Web Marketing, Web Trends
Designing for Emotion – 1st Edition By Aarron Walter As designers, we want our work to rise above the sea of sameness. To be remarkable. Memorable. To make a lasting impression. This only happens when we achieve delight. In this quintessential book, written in...
Jul 20, 2019 | Business Books
SO much of what we read these days is web-based, but nothing beats a classic business book. Here are a handful of Ruby Slipper’s fave business books… Building A Story Brand By Donald Miller Every day, most business leaders make a mistake that costs them...
Apr 24, 2018 | Business Books, Web Trends
Does your website pass the grunt test? Can a customer look at your website and in under 5 seconds answer these questions? What do you offer? How will it make my life better? What do I need to do to buy it? Donald Miller of StoryBrand calls this passing the grunt test....