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Designing for Emotion

Designing for Emotion

Designing for Emotion – 1st Edition By Aaron Walter As designers, we want our work to rise above the sea of sameness. To be remarkable. Memorable. To make a lasting impression. This only happens when we achieve delight. In this quintessential book, written in...
Life Changing Business Books

Life Changing Business Books

SO much of what we read these days is web-based, but nothing beats a classic business book. Here are a handful of Ruby Slipper’s fave business books… Building A Story Brand By Donald Miller Every day, most business leaders make a mistake that costs them...
StoryBrand

StoryBrand

Does your website pass the grunt test? Can a customer look at your website and in under 5 seconds answer these questions? What do you offer? How will it make my life better? What do I need to do to buy it? Donald Miller of StoryBrand calls this passing the grunt test....