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Why Hire a Full-Service Marketing Agency?

Why Hire a Full-Service Marketing Agency?

If you feel like marketing is overwhelming, you’re not alone! There are TONS of ways to promote your business: your website, Facebook, Instagram, LinkedIn, Twitter, YouTube,  email campaigns, Google and Facebook ads, search engine optimization, brochures,...
Designing for Emotion – 1st Edition

Designing for Emotion – 1st Edition

Designing for Emotion – 1st Edition By Aarron Walter As designers, we want our work to rise above the sea of sameness. To be remarkable. Memorable. To make a lasting impression. This only happens when we achieve delight. In this quintessential book, written in...
10 Best Web Design Practices

10 Best Web Design Practices

The secret ingredients! Use this handy checklist of the best web design practices to make sure your site is working hard for your business… 1. Immediately Communicate What You Offer People make up their minds about a site in 5 seconds or less. Make sure that...
Making A Corporate Video

Making A Corporate Video

Buckle up buttercup! In early 2019, we hired Nickolas Alexander to create a video about Ruby Slipper. WOW — massive undertaking! Here are the steps and what we learned about making a corporate video. 1. Initial Discovery After interviewing Nickolas and really liking...
Photo Resources & Advice

Photo Resources & Advice

As you fly about the web in these fast-paced days, what is one way a site can immediately convey an idea? Photography. Yes, it is worth a thousand words. Your eyeballs understand a photo in a microsecond. As such, it is imperative to find the right photos for your...
Life Changing Business Books

Life Changing Business Books

SO much of what we read these days is web-based, but nothing beats a classic business book. Here are a handful of Ruby Slipper’s fave business books… Building A Story Brand By Donald Miller Every day, most business leaders make a mistake that costs them...