Asante Health Network
This network of independent and Asante health care providers approached Ruby Slipper about branding for their new name, as well as full website creation including a private portal for existing members and a robust database search feature.

CHALLENGE
Formerly Health Alliance of Southern Oregon, Asante Health Network needed a new website to showcase all 700+ providers in a streamlined, searchable fashion. They also wanted to communicate that although this organization has Asante in the name, independent physicians are a vital part of this network.
APPROACH
Ruby Slipper’s team worked directly with the AHN Operations Coordinator and Asante Marketing PR Specialist, who shared all developments with the larger group of 6 team members. Everything was created from scratch — branding color palette, fonts and logo treatment, web user interface, provider portal and searchable database. We took special care to highlight the independent providers in the home page slider and rotating logos on the home page.
RESULTS
Success! This 25+ page website is a robust tool that spells out the benefits to potential providers, offers exclusive information for members, and allows everyone to easily find a provider by specialty.

www.asantehealthnetwork.org
Services
Branding & Logo Design
Website Plan & Direction
Site Architecture
UX / UI Strategy
Web Design
Responsive Web Development
Content Management System
Search Engine Optimization
Analytics
Platform
WordPress
Launched
May 2020
Category
Medical

Erin and the Ruby Slipper team were a delight to work with! They helped us to distill our thoughts and message so that the amazing work of our organization shines through. We now have an organized, professional and artful way to present information to our stakeholders! Thank you Ruby Slipper!
– Clarissa Faust,
Population Health Operations Coordinator
Asante Health Network
