Asante Health Network

This network of independent and Asante health care providers approached Ruby Slipper about branding for their new name, as well as full website creation including a private portal for existing members and a robust database search feature.

Asante Health Network Responsive Design

Formerly Health Alliance of Southern Oregon, Asante Health Network needed a new website to showcase all 700+ providers in a streamlined, searchable fashion. They also wanted to communicate that although this organization has Asante in the name, independent physicians are a vital part of this network.


Ruby Slipper’s team worked directly with the AHN Operations Coordinator and Asante Marketing PR Specialist, who shared all developments with the larger group of 6 team members. Everything was created from scratch — branding color palette, fonts and logo treatment, web user interface, provider portal and searchable database. We took special care to highlight the independent providers in the home page slider and rotating logos on the home page.


Success! This 25+ page website is a robust tool that spells out the benefits to potential providers, offers exclusive information for members, and allows everyone to easily find a provider by specialty.


Asante Health Network Logo



Branding & Logo Design

Website Plan & Direction

Site Architecture

UX / UI Strategy

Web Design

Responsive Web Development

Content Management System

Search Engine Optimization







May 2020




Erin and the Ruby Slipper team were a delight to work with! They helped us to distill our thoughts and message so that the amazing work of our organization shines through. We now have an organized, professional and artful way to present information to our stakeholders! Thank you Ruby Slipper!

– Clarissa Faust,
Population Health Operations Coordinator
Asante Health Network