Belle Fiore Winery

Straight out of a fairy tale, Belle Fiore Winery in Ashland, Oregon asked Ruby Slipper to showcase its stunning vineyard and award-winning wine. It was a pleasure with their breathtaking photos of the architecture and idyllic setting.

Belle Fiore Vineyard is like something from a Cinderella dream. Nestled at the base of the Cascades just a few miles from Ashland, this expansive vineyard has it all — a lavish French Chateau, an enormous Italianate Wine Pavilion, gorgeous grounds with stunning views of Pompadour Butte, Pilot Rock, and the Siskiyou mountains. And of course, an abundance of fine wine and food pairings.

The website shows the story of the vineyard, with breathtaking photos of the architecture and setting. Meet the people behind the wine, learn about the estate club, and view the art — including a competition for art featured on the Belle Arte label. A robust event calendar overflows with music and dinners, and one can also find information about hosting private events and weddings. Such a pleasure to work on this gorgeous website  with the dynamite team at Belle Fiore!




Website Plan & Direction

Site Architecture

UX / UI Strategy

Content Editing

Web Design

Responsive Web Design

Content Management Systems

Search Engine Optimization

Web Development






January 2018



Commercial, Vineyard

Belle Fiore Winery

“Erin did a phenomenal job with our website! She was fast, attentive, and on point with everything. Her eye for design and color is amazing, and she was able to grasp the vision we wanted right from the start. I would highly recommend using her.”

– Michelle Lake, Director of Operations
Belle Fiore Winery