Essential 3 Aromatherapy Solutions

e3 focuses on providing safe and effective essential oils that support health and well being for the body, mind, and spirit. In a crowded market, Ruby Slipper set out to feature their points of differentiation: education, expertise, and affordability.


Essential 3 is an incredible essential oil company based in the Rogue Valley. At the helm is the talented team including CEO and Clinical Aromatherapist, Caryn Gelman, healing arts practitioner Lakita Dunkers, and IT Director / Registered Nurse Andrew Sanis. The essential oil market is a crowded one, but they have years of experience and value safety and education above all else.


e3’s passion is to provide therapeutic quality essential oils that are affordable. The team offers expansive educational information and superior customer service. Quality is paramount, and e3 uses an independent lab who ensures the oils are genuine, un-adulterated, and pesticide free. Our approach was to take all of these strengths and feature them in a prominent, user-friendly way.


The site displays their enormous offering of essential oils for sale, as well as in-depth articles which offer advice on everything from essential oil home cleaning remedies to help with animal care and more.




Website Plan & Direction

Site Architecture

UX / UI Strategy

Content Editing

Web Design

Responsive Web Development

Content Management System

Search Engine Optimization

Analytics & Optimization


Label Design






November 2017



Retail, Services

Essential 3 Logo Icon

“Erin is an absolute dream to work with! She listens carefully to what you’re looking for and then gently adds her insights and expertise, making the final outcome better than you anticipated. Her design sensibility, her attention to both the big picture and the smallest detail, and her lovely personality make our working partnership something I truly value.”

Essential 3