The Foundation of Southern Oregon

On the CPJ Ranch in Rogue River, children and adults experiencing intellectual or developmental disabilities (I/DD) can explore nature and find things they love to do — riding horses, caring for farm animals, gardening, and hiking. This one-page site tells the story!


When The Foundation of Southern Oregon approached Ruby Slipper, they had a quick time frame. They also had multiple audiences to address. Caretakers and family members, potential volunteers, farm-hand teenagers, and corporate sponsors. They also needed to be crystal clear in communicating that reservations must be made in advance.


Ruby Slipper mapped out the flow and visuals via a wire frame — a gray scale design that blocks content (text, photos, and the user experience). The intro paragraph had to immediately explain what The Foundation offers and who it serves. We listed the exciting programs — farm care, gardening, hiking, wildlife identification, horseback riding and created a photo collage to match. We asked volunteers to join, thanked sponsors, and then clearly explained how to schedule a visit.


We are so pleased with this site! We love the earth-toned color palette, the choice of fonts, the heart-warming photos, the single form which serves everyone from volunteers to sponsors to those who wish to visit The CJP Ranch in Rogue River. Above all, we are honored to be a part of this incredible opportunity. Kids and adults who experience IDD now have a magical place to explore and find that which brings them joy.




Website Plan & Direction

Site Architecture

UX / UI Strategy

Content Editing

Web Design

Responsive Web Development

Content Management System

Search Engine Optimization

Analytics & Optimization






December 2019




Foundation of Southern Oregon Logo

“Replace This. We rely so much on our website and Ruby Slipper designed one for us that is engaging, useful and lovely. Erin and her team have continued to be wonderfully responsive to our requests. We are so pleased with the work that they do.”

– MONEEKA SETTLES, 2020 President of WLC Board
The Foundation of Southern Oregon