CHALLENGE

When The Foundation of Southern Oregon approached Ruby Slipper, they had a quick time frame. They also had multiple audiences to address. Caretakers and family members, potential volunteers, farm-hand teenagers, and corporate sponsors. They also needed to be crystal clear in communicating that reservations must be made in advance.

APPROACH

Ruby Slipper mapped out the flow and visuals via a wire frame — a gray scale design that blocks content (text, photos, and the user experience). The intro paragraph had to immediately explain what The Foundation offers and who it serves. We listed the exciting programs — farm care, gardening, hiking, wildlife identification, horseback riding and created a photo collage to match. We asked volunteers to join, thanked sponsors, and then clearly explained how to schedule a visit.

RESULTS

We are so pleased with this site! We love the earth-toned color palette, the choice of fonts, the heart-warming photos, the single form which serves everyone from volunteers to sponsors to those who wish to visit The CJP Ranch in Rogue River. Above all, we are honored to be a part of this incredible opportunity. Kids and adults who experience IDD now have a magical place to explore and find that which brings them joy.