Horsethief Bluffs

Horsethief Bluffs is a 40-acre mountain getaway in breathtaking Ouray, Colorado. Opening summer 2021, they will offer a variety of accommodations from tent-sites to rustic quarters to a luxurious lodge.

Horsethief Bluffs

Whenever an idea comes to fruition, the blank canvas is often the first huge hurdle. From branding to logo brainstorming to articulating the vision for a pristine mountain property — and how to convey it online — these were our tasks. Working with the Wood family, we embarked on a deep-dive exploration, to unearth the heart and soul of this new venture.


With our graphic designer Ashley in the branding driver seat, she explored colors, fonts, and symbols that resonated with the Wood family and their gorgeous mountain property. She created the perfect logo, using cinnamon and deep gold, a Western “brand” motif for the initials HTB, and a triple peaked mountain range that celebrates the three Wood children. The web design team created a layout with authentic photos from real Ouray locals, and a color palette reflective of the clear blue skies of Colorado and the majestic rugged peaks.


Success! With Phase 1 of this highly personal site unveiled, we focus on the flavor of what’s to come — a venue that will be perfect for weddings, retreats, family reunions, and corporate events. Stay updated while the lodge is being built with Marcy Wood’s anecdotal articles which paint a picture of Ouray’s colorful past and focus on the present with the low-down on fabulous hiking trails and other activities. Once the lodge is built, Ruby Slipper will embark on Phase 2 of this site which will include all info a visitor needs to book a stay at this incredible locale.




Website Plan & Direction

Logo Design

Site Architecture

UX / UI Strategy

Web Design

Responsive Web Development

Content Management System

Search Engine Optimization







January 2021




Horsethief Bluffs

“Loved working with Ruby Slipper Web Design—again. I struggled with my logo designed desires and they patiently worked with me on all my iterations. This is actually an on-going project for which they have staged our roll-out. Erin and her posse are amazing and highly professional. This is our second project and wouldn’t hesitate to engage their services in the future.“

– Marcy Wood, Owner
Horsethief Bluffs