CHALLENGE

This is a large organization with heart:

We love our patients and enthusiastically treat them with the same care, respect, and dignity that we would our friends, family, and neighbors, because that’s who they are.

Our challenge was to combine loads of information in a graceful, approachable way that didn’t overwhelm our visitor, and gave them easy access to info. To find a service (medical, dental, mental, women’s health), view a location, or check out the Wellness Center schedule (yoga, zumba, cooking classes). And to infuse the site with La Clinica’s spirit of kindness and love.

APPROACH

Ruby Slipper partnered with La Clinica’s insightful communications officer, Julie Wurth. Together, we envisioned a site that would be simple-to-use yet elegantly constructed. As La Clinica has so many providers — and adds more every week — a searchable provider tool was at the top of the list. Their Wellness Center offers many classes, so a robust and mobile-friendly calendar was integrated.

RESULTS

Success! The airy design, thoughtful architecture, rich color palette, vibrant photos, and succinct messages masterfully achieve our aim. In addition, Ruby Slipper is honored to have La Clinica as a repeat website client since 2010.