La Clinica

La Clinica is large — with 7 health centers, 13 school clinics, and a mobile unit. Their services span from dental to family planning to medical exams for immigrants. They needed a robust site that resonated with compassion, because that is who they are.


This is a large organization with heart:

We love our patients and enthusiastically treat them with the same care, respect, and dignity that we would our friends, family, and neighbors, because that’s who they are.

Our challenge was to combine loads of information in a graceful, approachable way that didn’t overwhelm our visitor, and gave them easy access to info. To find a service (medical, dental, mental, women’s health), view a location, or check out the Wellness Center schedule (yoga, zumba, cooking classes). And to infuse the site with La Clinica’s spirit of kindness and love.


Ruby Slipper partnered with La Clinica’s insightful communications officer, Julie Wurth. Together, we envisioned a site that would be simple-to-use yet elegantly constructed. As La Clinica has so many providers — and adds more every week — a searchable provider tool was at the top of the list. Their Wellness Center offers many classes, so a robust and mobile-friendly calendar was integrated.


Success! The airy design, thoughtful architecture, rich color palette, vibrant photos, and succinct messages masterfully achieve our aim. In addition, Ruby Slipper is honored to have La Clinica as a repeat website client since 2010.




Website Plan & Direction

Site Architecture

UX / UI Strategy

Content Editing

Web Design

Responsive Web Development

Content Management System

Search Engine Optimization




WordPress / Custom Theme



June 2016




La Clinica

“Erin is like a bubble of positive energy floating through the web design world—she’s got an exceptional visual sense, a lot of enthusiasm for what she does, and the desire and ability to communicate well with those who hire her. It’s always a great experience.”

– Julie Wurth, Communications Officer
La Clinica