Majoring In Wine

The brilliant minds at Capiche wine marketing saw a need — to provide those seeking an education in the wine industry with a one-stop shop to evaluate wine schools — and find the perfect fit.

Majoring In Wine

Chris Cook and Vicki Purslow, powerhouses in wine marketing and higher education, envisioned a one-stop shop for info about schools and programs in the wine industry. Their vision: to create a comprehensive list of colleges and universities that focus on wine education, including viticulture (the study of grapes), enology (the science of winemaking), and wine business (vineyard selection, winemaking, sales, and distribution). For a fee, programs can join Majoring in Wine and be showcased on their site.


The Ruby Slipper team brainstormed solutions. We would need an interactive school map so students could explore locations and fine-tune search criteria. The featured schools would shine! Complete with galleries, list of certificates and degrees, program info, and an easy way for students to reach out to the schools. Plus we wanted to entice students with valuable resources about scholarships, jobs, and internships. Lastly, behind-the-scenes, we needed to create a way for schools to easily pay, upload their info, and join.


Launched in July 2020, the site has been warmly received by educational programs and students alike. Our plan is to grow the featured listings and get all the wine programs from around the world to join! This website will be an invaluable resource for school counselors, for students as they embark on their journey, and for schools who wish to feature their programs.





Website Plan & Direction

Logo Embellishment

Site Architecture

UX / UI Strategy

Web Design

Responsive Web Development

Content Management System

Search Engine Optimization







July 2020




Majoring In Wine

Working on our new website with Erin and her team was an absolute pleasure! Not only is she intelligent, creative and positive, she’s FUN! We especially appreciated the well-organized and thorough process she uses to keep things moving as well as the follow-up after the site is live.

– CHRIS COOK, Founder
Majoring In Wine