Oregon Surgical Specialists

Oregon Surgical Specialists hired Ruby Slipper to implement a brand new website featuring their surgical specialties: general, vascular, and services specific to women. 


Simply, how to convey all that is offered in a streamlined manner and give visitors access to the info they need.


We brainstormed everything that the patient and their family might need to know. Does Oregon Surgical offer the surgery? What’s involved? Who are the doctors? What to expect? Then we mapped out the areas of specialty and got to work! Branding included the soft leaf elements and each specialty area is color coded.


The site, though large from a content perspective, feels airy and streamlined thanks to a fluid navigation, accommodating layout, and soft color palette. It is visited by over 300 people on a daily basis. People can learn about the surgical expertise, read pre- and post-op instructions, and get acquainted with the surgeons.

The OSS family also includes Advanced Vein Center and Southern Oregon Bariatric Center, which use the same template.




Website Plan & Direction

Site Architecture

UX / UI Strategy

Content Editing

Web Design

Responsive Web Development

Content Management System

Search Engine Optimization







December 2015




Oregon Surgical Specialists

“It has been a pleasure to work with Erin and Ruby Slipper creating our new websites at Oregon Surgical Specialists and Advanced Vein Center. Erin’s expertise and ability to deliver on a vision made it a smooth and rewarding project. We now have wonderfully intuitive and very attractive websites with improved functionality. Erin is a professional through and through and pushed herself to exceed the expectations we had….. And she Delivered!! I highly recommend her to anyone looking for a site that you would be proud to have represent your organization.”

– Shane Irving, CEO
Oregon Surgical Specialists