Prize Shoppe

Prize, located on Main Street in Ashland, Oregon, is the kind of store that makes you want to press your nose to the window and ogle at the menagerie inside. Ruby Slipper’s vision was to create that same experience online…

From vintage to modern, elegant to industrial, PRIZE combines many styles and a mix of merchandise to capture the imagination of shoppers, collectors and designers in search of a “prize.”

Ruby Slipper is proud to once again work with the creative mastermind of PRIZE, Jennifer Streit. The new website is gorgeous, responsive and elegant. Another Ruby Slipper and Happy Dog Web Design collaboration.




Website Plan & Direction

Site Architecture

UX / UI Strategy

Content Editing

Web Design

Responsive Web Development

Content Management System

Search Engine Optimization

Analytics & Optimization






June 2014



Commercial, Retail

Prize Shoppe

“Working with Erin is wonderful! She has a perfect balance of tech wizardry mixed with creative vision! She keeps a project super focused, organized and moving forward! Thank you, Erin!”

– Jennifer Streit, Owner
Prize Shoppe