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Rogue Retreat

Rogue Retreat meets homeless and unsheltered people where they are and helps transform their lives. With a combination of creative housing, as well as wrap-around services, people’s lives are infused with support, as well as that essential ingredient to inspire change — hope.

Rogue Retreat
CHALLENGE

The first challenge is to explain who is homeless. How homelessness starts. How tough it is to get out. We knew we needed to take a heart-centered look at the issue of homelessness in our community. To dispel myths and stereotypes, and really paint the full picture.

Additionally, we needed to connect with at least 9 different audiences. Foremost, the homeless and unsheltered people in our valley. Then the amazing community partners who provide additional wrap-around services. Donors — to thank them for contributions and inspire giving. The community so they can take tours and see how Rogue Retreat operates. Leaders from other towns who want to emulate the program in their area. Job seekers, volunteers, and businesses who might be willing to invest in a day of service. The employees who tirelessly work to carry out the mission. Another challenge? How to gracefully accommodate all these groups.

APPROACH

Collaborating with Rogue Retreat, we took the deep dive into outlining goals, assessing the audiences’ needs, and looking for opportunities. We reviewed best-practice websites for inspiration — like Charity Water, Mobile Loaves & Fishes, and Asante Foundation (to name a few). We crafted the site structure and pinpointed technical functionality. Then we got to work creating! Web designs, copywriting, photo gathering. Everything came together as we invented how to best show and tell the Rogue Retreat story.

RESULTS

Launched in the sunny January of 2022, the site visually envelops visitors. The soothing palette of earthy greens, blues, and oranges is complemented by the incredible photos and videos in the Rogue Retreat library (many taken by their talented employee, Christopher Janisch).

In the new site, visitors immediately get the gist of what Rogue Retreat does: “not just housing people, but moving them forward in life.” We meet Chad McComas, Executive Director and Co-Founder who started this organization in 1998 (check out the History page and be blown away by their progress!). People are encouraged to sign up for a tour — all are welcome — to see firsthand the impact Rogue Retreat has on the lives of participants. Hear directly from participants and donors. Learn about Hope University, where other communities are trained on how to set up a similar program.

If there is just one page you visit, Who Is Homeless? is where we set out to explain the multiple aspects of “the well of homelessness.”

Most importantly, if you are experiencing homelessness, please visit the housing and shelter options and apply to Rogue Retreat online, or swing by their office during business hours.

GRATITUDE

Thank you to the small but mighty team at Rogue Retreat who poured themselves into this project. Executive Director Chad McComas, for your vision. Matt Vorderstrasse, for your gratitude. Gena Satori, for your wisdom and for always speaking up. Chris Janisch, for your brilliance. We are in awe of the team at Rogue Retreat and THANK YOU for what you do to help our unhoused neighbors.

www.roguereatreat.org

 

Services

Website Plan & Direction

Site Architecture

UX / UI Strategy

Web Design

Graphic Design

Responsive Web Development

Content Management System

Search Engine Optimization

Analytics

 

Platform

WordPress

 

Launched

January 2022

Rogue Retreat Logo

“We can’t recommend Erin and the Ruby Slipper team more for any website creation needs. They walked with us through, not only recreating our website, but also redefining our branding and messaging. The Ruby Slipper team made this whole process super simple and easy!”

-Christopher Janisch, Marketing Specialist
Rogue Retreat