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The Selberg Institute

When the Executive Director of two new nature preserves in Ashland approached Ruby Slipper about a website, it was a resounding yes! In addition to featuring these beautiful lands, we are honored to continue telling the story of fencing master and preservationist, Charles Selberg.

Selberg Institute Responsive Design

Challenge

The mission of the Selberg Institute is to help conserve the unique ecosystems of the greater Cascade-Siskiyou landscape through scientific research, education, and land stewardship.​ Our assignment: create a new site honoring Charles Selberg, representing the organization’s mission, and celebrating their work!

“The website is absolutely wonderful and really communicates the identity of Charlie, and the Institute, beautifully!”

– MAIA BLACK, EXECUTIVE DIRECTOR

The Selberg Institute

Approach

Ruby Slipper worked closely with Executive Director, Maia Black, who carefully deliberated over every aspect of this website — the photos, color scheme, and messaging. Our designer crafted each page in line with Maia’s vision, and our web team jumped into creation.

“[Ruby Slipper] was the driving force behind pulling all of it together.”

– MAIA BLACK, EXECUTIVE DIRECTOR

The Selberg Institute

LAUNCHED: NOVEMBER 2017

Services

  • Website Plan & Direction
  • Site Architecture
  • UX / UI Strategy
  • Content Editing
  • Web Design
  • Responsive Website Development
  • Content Management System
  • Search Engine Optimization
  • Analytics & Optimization
The Selberg Institute
The Selberg Institute

Results

This organization is helmed by committed, brilliant, and kind people. It was our honor to work with them, and we give special thanks to the Executive Director, Maia Black, annd gratitude to Christopher Cochran, the gifted programmer who helped bring this custom WordPress theme to life.

“Really, you are awesome and I appreciate you and all you do so very much!”

– MAIA BLACK, EXECUTIVE DIRECTOR