Southern Oregon Head Start
Southern Oregon Head Start serves hundreds of children in 27 centers in Josephine and Jackson counties. They hired Ruby Slipper to streamline their site and provide valuable information to parents on-the-go.
CHALLENGE
The original Head Start site was built in the mid 2000s, updated in 2013, and came to us loaded with an enormous amount of outdated content. At our first meeting, we tackled the site’s structure — eliminating unnecessary info and focusing on easy access. How to make it user friendly for everyone? We needed easy access for parents, Spanish speakers, job seekers, donors, and staff.
APPROACH
Ruby Slipper embarked with the Head Start Finance Director, Tina Campbell, who brought her incredible skill set to the table. She wrangled content for their core 5 programs, worked with a virtual tour videographer, kept IT in the loop, gathered photos, and orchestrated internal photo shoots. On the Ruby Slipper end, our copywriter started editing content, our designer created the new Annual Report, and our web team dove into site creation.
RESULTS
Success! Launched in May 2020, the home page features a bright area for school closures — meant for snow days, never in a million years did we know it would be used for pandemic closures. The handy program flip boxes give a quick look into their 5 core Head Start programs. For parents needing info about nearby schools, we organized locations by town and feature bright icons for each program.
Every center has all relevant information plus the highly requested virtual tours (we hear parents love these!). Plus with the Stripe plugin, it’s super easy to donate online. And for Spanish speakers looking into LISTO, with a click of the Google Translate button, presto! The whole site displays in Spanish.
What an honor working with such a dedicated organization — Head Start serves a vital role in our community!
www.socfc.org
Services
Website Plan & Direction
Site Architecture
UX / UI Strategy
Web Design
Annual Report Design
Print Ad Design
Responsive Web Development
Content Management System
Search Engine Optimization
Analytics
Platform
WordPress
Launched
May 2020
Category
Non-Profit
“Southern Oregon Head Start wanted to renew our website for several years, however, the task seemed overwhelming due to the extensive information our website covers.We appreciated how you broke the project down into bite-size pieces, giving us easy direction. Your enthusiasm was contagious as we could see the possibilities. Your project plan and timeline and constant communication kept the project moving forward at a comfortable pace, clearly demonstrating your impressive professional experience in website design. It was really quite amazing to see the whole thing come together as planned with hardly a hiccup even thru a pandemic shutdown. We are so pleased with the finished product. It’s everything we hoped it would be and includes some wonderful additions that we never even knew we wanted! We would definitely recommend Ruby Slipper.”
– Tina Campbell, Finance Director
Southern Oregon Head Start
