Southern Oregon Head Start

Southern Oregon Head Start serves hundreds of children in 27 centers in Josephine and Jackson counties. They hired Ruby Slipper to streamline their site and provide a valuable user experience to parents on-the-go.

Southern Oregon Head Start

The original Head Start site was built in the mid 2000s, updated in 2013, and came loaded with an enormous amount of outdated content. At our first meeting, we tackled the site’s structure — eliminating unnecessary info and focusing on easy access. How to make it user friendly for everyone? We needed easy access for parents, Spanish speakers, job seekers, donors, and staff.


Ruby Slipper embarked with the Head Start Finance Director, Tina Campbell, who brought her incredible skill set to the table. She wrangled content from the 5 different programs, worked with the videographer who created virtual tours, kept IT in the loop, gathered photos, and orchestrated internal photo shoots. On the Ruby Slipper end, our copywriter got to work editing content, our graphic designer designed the new Annual Report, and our web design team dove into creation.


Success! Launched in May 2020, the home page features a bright area for school closures due to snow days — never in a million years did we guess this would be used to communicate about pandemic closures. The handy Program flip boxes give a quick look into the 5 programs that are the heart of Head Start. Are you a Medford parent who needs info about nearby schools? Locations are organized by town and feature bright icons for each programs. Every center has all relevant information plus the highly requested virtual tours (we hope parents love these!). Plus with the Stripe plugin, it’s super easy for Donors to give online. And if you’re one of the Spanish speakers looking into LISTO, just click the Google Translate button and presto! The whole site displays in Spanish.

What an honor working with such a dedicated organization —  Head Start serves a vital role in our community!




Website Plan & Direction

Site Architecture

UX / UI Strategy

Web Design

Annual Report Design

Print Ad Design

Responsive Web Development

Content Management System

Search Engine Optimization







May 2020




Southern Oregon Head Start

“Southern Oregon Head Start wanted to renew our website for several years, however, the task seemed overwhelming due to the extensive information our website covers.We appreciated how you broke the project down into bite-size pieces, giving us easy direction. Your enthusiasm was contagious as we could see the possibilities. Your project plan and timeline and constant communication kept the project moving forward at a comfortable pace, clearly demonstrating your impressive professional experience in website design. It was really quite amazing to see the whole thing come together as planned with hardly a hiccup even thru a pandemic shutdown. We are so pleased with the finished product. It’s everything we hoped it would be and includes some wonderful additions that we never even knew we wanted! We would definitely recommend Ruby Slipper.”

– Tina Campbell, Finance Director
Southern Oregon Head Start