CHALLENGE

Boulder native Marcy Wood inherited her family business — apartment rentals — and runs three large, successful buildings in Boulder. Her family recently moved to the tiny, picturesque town of Ouray Colorado, adding to the Stonewood portfolio. Our challenge was to mesh two websites together to showcase the properties, with a focus on mobile-first for the millennial audience.

APPROACH

Starting with Marcy’s favorite colors of maroon, gold, and sage green, we dove into web designs. Simultaneously, our graphic designer worked on refreshing the buffalo logo. Stonewood was represented by Marcy and her Boulder property manager, Jordan — who selected designs, collected photos, gave valuable feedback, and crafted copy to highlight the unique attractions in the Colorado mountain towns.

RESULTS

This visually rich website has it all — gorgeous photos of the Boulder flatirons and Ouray amphitheater, splashes of maroon and gold, a clean overall feel, easily understandable icons. It’s user friendly for current tenants — they can quickly find how to contact maintenance and pay rent online. Plus it’s loaded with info for potential renters. This one went off without a hitch and feels successful all around!