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Stonewood Property Management

Stonewood Property Management has rentals in Boulder and Ouray Colorado. They approached Ruby Slipper about combining two websites into one with a focus on making it as easy as possible for potential and current tenants to get their questions answered.

RentBuffs Responsive Design
CHALLENGE

Boulder native Marcy Wood inherited her family business — apartment rentals — and runs three large, successful buildings in Boulder. Her family recently moved to the tiny, picturesque town of Ouray Colorado, adding to the Stonewood portfolio. Our challenge was to mesh two websites together to showcase the properties, with a focus on mobile-first for the millennial audience.

APPROACH

Starting with Marcy’s favorite colors of maroon, gold, and sage green, we dove into web designs. Simultaneously, our graphic designer worked on refreshing the buffalo logo. Stonewood was represented by Marcy and her Boulder property manager, Jordan — who selected designs, collected photos, gave valuable feedback, and crafted copy to highlight the unique attractions in the Colorado mountain towns.

RESULTS

This visually rich website has it all — gorgeous photos of the Boulder flatirons and Ouray amphitheater, splashes of maroon and gold, a clean overall feel, easily understandable icons. It’s user friendly for current tenants — they can quickly find how to contact maintenance and pay rent online. Plus it’s loaded with info for potential renters. This one went off without a hitch and feels successful all around!

RentBuffs Logo
www.rentbuffs.com

 

Services

Branding & Logo Design

Website Plan & Direction

Site Architecture

UX / UI Strategy

Web Design

Responsive Web Development

Content Management System

Search Engine Optimization

Analytics

 

Platform

WordPress

 

Launched

May 2020

 

Category

Commercial

“Full disclosure, Erin and I met in elementary school; honestly, how many can say they are still in that kind of personal contact? I wasn’t sure what to expect when we started the process, I mean I know the friend-side of things. I knew I was supporting a friend that professed knowledge in web-design. WOW! She was so professional, educational, patient and knowledgeable. I always knew where I was in the process, she kept everyone on schedule and encouraged my own creative ideas. It was like having a business coach guide me through the whole web design. “

– Marcy Wood, Property Executive
Stonewood Property Management