The Selberg Institute

When the Executive Director of two new nature preserves in Ashland approached Ruby Slipper about a website, it was a resounding yes! In addition to featuring these beautiful lands, we are honored to continue telling the story of fencing master and preservationist, Charles Selberg.

Charles Selberg was a great teacher, mentor, artist, fencing master, and environmentalist. His later years were spent in the Colestin Valley, where he fell in love with Northern California and Southern Oregon. The Institute honors his legacy.

The mission of the Selberg Institute is to help conserve the unique ecosystems of the greater Cascade-Siskiyou landscape through scientific research, education, and land stewardship.

This organization is helmed by committed, brilliant, and kind people. It is our honor to work with them, and we give special thanks to the Executive Director, Maia Black, who carefully deliberated over every aspect of this website — the photos, color scheme, and messaging. Also gratitude to Christopher Cochran, the gifted programmer who helped bring this custom WordPress theme to life.




Website Plan & Direction

Site Architecture

UX / UI Strategy

Content Editing

Web Design

Responsive Web Development

Content Management System

Search Engine Optimization

Analytics & Optimization






November 2017



Non-Profit, Nature Preserve

The Selberg Institute

“The website is absolutely wonderful and really communicates the identity of Charlie, and the Institute, beautifully! You were the driving force behind pulling all of it together. Really, you are awesome and I appreciate you and all you do so very much!”

– Maia Black, Executive Director
Selberg Institute