United Bicycle Institute

United Bicycle Institute has been at the forefront of the bike school industry since the 1980s. Ruby Slipper has been their website designer for over a decade, including for their most recent Joomla site.

Since 1981, more bicycle professionals and enthusiasts have chosen United Bicycle Institute over any other bike mechanic and frame building school.

Based in Ashland, Oregon, UBI’s knowledgeable, friendly and dedicated faculty coupled with its state-of-the-art facilities ensure an unsurpassed educational experience for every student.

Ruby Slipper is so grateful for repeat clients, and has had the pleasure of working with UBI on THREE iterations of its online presence!

Check out this super user-friendly and beautiful site, which features custom icons to lead the way, awesome student testimonials, a slick interface for the many classes offered, and inspirational stories in the UBI blog—people go FAR with a degree from UBI!




Website Plan & Direction

Site Architecture

UX / UI Strategy

Content Editing

Web Design

Search Engine Optimization

Analytics & Optimization

Copy Writing

Social Media Marketing






October 2017




United Bicycle Institute Logo

“Erin has always been very helpful with keeping our website fresh looking and up-to-date. She is extremely organized! This skill really came in handy especially when we launched a more complicated site. We always get compliments on the layout and the ease of use.”

United Bicycle Institute