Vista Pathology

The physicians and staff at Vista Pathology field hundreds of specimens — their results are critical to patient care. Our charge was to make their behind-the-scenes work accessible to patients and show providers their range of services.

Vista Pathology Lab Responsive Design

Unless you’re in the medical field, you may only be vaguely aware of what pathologists do, but chances are, you’ve had one help you.

Have you ever had blood drawn or tissue sampled? If so, the lab physicians evaluated your specimen and provided your doctor with results.

Since 1950, the physicians of Vista Pathology have provided technical diagnostic and expertise to the providers and patients of the Rogue Valley region. They meet the needs of area hospitals, physicians, non-physician providers, and patients.


Our goal with this website was to create an extremely user-friendly tool that conveys Vista’s technical and scientific expertise as it relates to their audiences — local  physicians, patients, and potential employees. Often, lab websites are cold, sterile, and flat. We wanted to show the vibrant and brilliant lab workers in their high-tech environment.


The new Bill Pay system became a resounding success within moments of launch! Our look is graphically bold  and conveys messages quickly and with style. Our designer Ashley Nunes created cells for the home page design based on actual slides from the Lab, icons for Patients and Physicians, plus the antigen-antibody pattern that overlaps all large photos on the sub-pages.

Thanks to the talent of Jared Cruce Photography for his incredible real-life Lab photos, to David Gibb Photography for the Physician and Staff portraits, and to Eric of Rogue Design Group who every year creates the Vista Pathology Holiday Card masterpieces!




Website Plan & Direction

Site Architecture

UX / UI Strategy

Content Editing

Web Design

Responsive Web Development

Content Management System

Search Engine Optimization







March 2019




Vista Pathology

“Erin provided not only superb design and technical services, but also kept our project on track when we got busy elsewhere and could have let the momentum dwindle. Our website stands out in a field of typically uninspired and predictable formats, thanks to Erin’s keen eye and expertise. We give Ruby Slipper our highest recommendation to anyone seeking a fresh approach with a wonderfully responsive designer.”

Vista Pathology Lab