CHALLENGE

Unless you’re in the medical field, you may only be vaguely aware of what pathologists do, but chances are, you’ve had one help you.

Have you ever had blood drawn or tissue sampled? If so, the lab physicians evaluated your specimen and provided your doctor with results.

Since 1950, the physicians of Vista Pathology have provided technical diagnostic and expertise to the providers and patients of the Rogue Valley region. They meet the needs of area hospitals, physicians, non-physician providers, and patients.

APPROACH

Our goal with this website was to create an extremely user-friendly tool that conveys Vista’s technical and scientific expertise as it relates to their audiences — local  physicians, patients, and potential employees. Often, lab websites are cold, sterile, and flat. We wanted to show the vibrant and brilliant lab workers in their high-tech environment.

RESULTS

The new Bill Pay system became a resounding success within moments of launch! Our look is graphically bold  and conveys messages quickly and with style. Our designer Ashley Nunes created cells for the home page design based on actual slides from the Lab, icons for Patients and Physicians, plus the antigen-antibody pattern that overlaps all large photos on the sub-pages.

Thanks to the talent of Jared Cruce Photography for his incredible real-life Lab photos, to David Gibb Photography for the Physician and Staff portraits, and to Eric of Rogue Design Group who every year creates the Vista Pathology Holiday Card masterpieces!