CHALLENGE

Since 1986, more than 35,000 people have attended Wings personal and professional development seminars—to connect with their inner wisdom and achieve the meaningful lives they’ve always wanted.

Wings approached Ruby Slipper with the task to re-design the home page, and most importantly, feature the two paths: Professional Development and Personal Growth. They wanted to explain their offerings to both newcomers interested in the program, connect with and highlight the thousands of graduates from throughout the years, and showcase their locations.

APPROACH

Working with the talented Wings team — Sherrie, Program Director, Zach, Webmaster, and Julie, Communications Officer at La Clinica — we constructed the careful balance of messages, colors, photography, calls to action, and content arrangement.

RESULTS

The end product is light yet substantial, with depth and clarity. The story of profound transformation is evident, and we make it clear that Wings is renown for its life-altering seminars.