Ruby Slipper Designs is a boutique web design firm serving Medford and Ashland Oregon—although we have clients from all over the United States. Our focus is helping your business succeed online.
Collaboration is Key
Successful web design projects occur through listening, communicating, and planning. During the website creation process, you are consulted at every step.
To begin, we schedule a call to see if Ruby Slipper Designs is the right fit for your organization. If so, we embark on…
STEP 1: DISCOVER
We delve into the parameters of your project. We discuss goals, profile your audience, and investigate competitors and your branding. We talk about copy, tech, maintenance, marketing, social media networking, as well as scope, goals, budget, timeline, and workflow.
STEP 2: ROADMAP
After the in-depth Discover planning phase, the Roadmap is our outcome. You will receive a concrete plan of action including the creative brief which pinpoints our strategy, the site architecture map, the timeline, and the agreement with concrete pricing.
STEP 3: CREATE
Now we begin creation! Our first order of business is to create you Brand Style Guide which includes: Mission + Vision, Logo, Color Palette, Photography Ideas, Typography, and Brand Voice.
Next, we gather content – text is written and edited, photos are compiled and custom shoots are arranged, graphics are crafted, videos compiled, and then we dive into designs. For the design phase, we present three different options for the home page. Choose your favorite and we revise up to three times. Based on the chosen look, we create a sub-page design which will also be revised up to three times. This look-and-feel of this page will be templated throughout the site.
STEP 4: IMPLEMENT
Now we hunker down and begin to build each page based on your chosen designs. We weave in the copy and the graphics, make your calls to action, and continue to make sure the strategy is being met on every page. Once the site is built, we test thoroughly on multiple web browsers and devices. When ready, we launch!
STEP 5: MEASURE & GROW
We optimize for search engines, add Google Analytics, connect the site to Google webmaster tools, and more. Directing traffic to your site is a multi-tiered effort. In addition to SEO, we also recommend e-newsletter campaigns and social media.
Websites are evolving entities.
Our clients are welcome to enlist ruby slipper for ongoing site care.
We offer several monthly maintenance packages for our WordPress websites. We also are happy to update our clients’ websites after their launch.
We also offer extensive Marketing Services such as SEO, Content Creation, e-Newsletter Campaigns, and Social Media packages.