ruby slipper designs is a developer of premier websites. Our web design forté includes site strategy, architecture, design, copy editing, HTML and CSS, WordPress, project management, web marketing, and search engine optimization.
Collaboration is key. ruby slipper believes successful endeavors occur through listening, communicating, and planning. During the project, you are consulted at every critical step.
To begin, we schedule a call to see if ruby slipper is the right fit for your organization.
If so, we embark on…
ruby slipper delves into the parameters of your project. We discuss goals, we profile your audience and look at sites you like. We talk about copy, tech issues, maintenance, marketing, social networking, as well as scope, goals, budget, time line, and workflow.
MAP & CONTENT
We pinpoint our strategy and create a site architecture map which outlines each page in the site. We check to make sure all pages are reinforcing the goals we’ve identified during our Discovery. Then, we craft appropriate copy in the voice most suitable for your audience. Clients usually supply us with pre-written content, however we are happy to connect you with outstanding copy writers and editors.
We create and present three different design options for the home page. Choose your favorite and we revise up to three times. Based on the chosen look, we create a sub-page design which will also be revised up to three times. This look-and-feel of this page will be templated throughout the site.
This involves production, coding, and launch! We build the site based on your chosen designs. Once complete, we test on multiple web browsers and devices. Once finalized, we launch!
We optimize for search engines, add Google Analytics, connect the site to Google webmaster tools, and other avenues if necessary. Directing traffic to your site is a multi-tiered effort. In addition to SEO, we also recommend e-newsletter campaigns and social networking.
Pricing runs a wide gamut in this industry. For ruby slipper, it’s about scope. How large is your site, how many tech features does it include, what’s the development time frame? Individual factors and features always affect that figure, so please contact us for an initial phone call.
SCHEDULING & TIME FRAME
Once your project is underway, how soon will your site launch? Websites are a time-intensive undertaking! At ruby slipper, we have several big projects going at once, which allows for the natural flow of communication and collaboration.
A fast-paced project is about 3 months from start to finish, but that is if everything is ready to go: content written, photos taken, products identified and cataloged, and most importantly, communication at a consistent pace. If any of these drop off, often a website can take longer. The entire process depends on so many factors.
As websites are evolving entities, you are welcome to enlist ruby slipper for site updates — we address small updates within a week, larger ones are scheduled. If you wish to helm your updates, we will make sure that your site is built using a content management system such as WordPress or develop a custom solution.