Ruby Slipper Designs is a boutique web design firm. Website creation is at the heart of our business and has been since we began in 2002. We also offer branding and design, web marketing services, and Ruby Care—our monthly WordPress maintenance plan.
Helping Your Business Succeed Online
We work with businesses who want to transform their online presence and increase their flow of leads so they can…
- Make an impact
- Help more people
- Showcase services
- Make sales
- Get donations
- Experience business growth and efficiency
- Attract more clients
- Improve customer base
- Connect with customers
Our team is highly strategic at communicating your message to your customers. We excel at…
- Branding to position your business as the premier option in your field
- Creating a lead-generating website to help you get sales
- Implementing custom features & functions
- Making your site mobile responsive
- Increasing SEO rankings
- Engaging your audience
- Showcasing your products, services, and marketing message
- Creating a site you are proud to show to the world
- Helping you reach your goals
Your website is your #1 marketing tool. If you are looking to succeed online, we’re the team for you!
Our Emerald Process
Successful web design projects occur through listening, communicating, and planning. During the website creation process, you are consulted at every step.
To begin, we schedule a call to see if Ruby Slipper Designs is the right fit for your organization. If so, we embark on…
STEP 1: DISCOVER
We delve into the parameters of your project. We discuss goals, profile your audience, and investigate competitors and your branding. We talk about copy, tech, maintenance, marketing, social media networking, as well as scope, goals, budget, timeline, and workflow.
STEP 2: ROADMAP
After the in-depth Discover planning phase, the Roadmap is our outcome. You will receive a concrete plan of action including the creative brief which pinpoints our strategy, the site architecture map, the timeline, and the agreement with concrete pricing.
STEP 3: CREATE
Now we begin creation! Our first order of business is to create you Brand Style Guide which includes: Mission + Vision, Logo, Color Palette, Photography Ideas, Typography, and Brand Voice. Next, we gather content – text is written and edited, photos are compiled and custom shoots are arranged, graphics are crafted, videos compiled, and then we dive into designs. For the design phase, we present three different options for the home page. Choose your favorite and we revise up to three times. Based on the chosen look, we create a sub-page design which will also be revised up to three times. This look-and-feel of this page will be templated throughout the site.
STEP 4: IMPLEMENT
Now we hunker down and begin to build each page based on your chosen designs. We weave in the copy and the graphics, make your calls to action, and continue to make sure the strategy is being met on every page. Once the site is built, we test thoroughly on multiple web browsers and devices. When ready, we launch!
STEP 5: MEASURE & GROW
We optimize for search engines, add Google Analytics, connect the site to Google webmaster tools, and more. Directing traffic to your site is a multi-tiered effort. In addition to SEO, we also recommend e-newsletter campaigns and social media.
Websites are evolving entities.
After launch, our clients are welcome to enlist Ruby Slipper Designs for ongoing site updates.
In addition, we offer Ruby Care monthly maintenance packages for our WordPress websites.
Looking for more?
We offer extensive Marketing Services such as SEO, Content Creation, e-Newsletter Campaigns, and Social Media packages.
We also offer Branding and Graphic Design Services.
Interested in Website Development?
Please contact us to schedule a call.