A stunning, effective website is a beautiful thing. When coupled with ongoing web marketing, your business can greatly benefit. With web marketing, you can:
- Gain a competitive advantage
- Differentiate yourself in the marketplace
- Attract and convert new leads
- Engage your current clients
- Build brand awareness
- Establish your company as THE authority in your industry
- Grow your online presence with followers and industry influencers
- Stay top of mind with prospects and existing customers
- Improve website conversion rates
- Attract more qualified traffic (leads)
- Build stronger relationships with your local community
Our Web Marketing Suite
Social Media Marketing
Facebook. Twitter. Instagram. LinkedIn. YouTube.
Do you have time to set up your accounts and stay social? It’s a commitment!
Let us lift that piece off your shoulders so you can focus on the heart of your business.
Our work begins with an in-depth questionnaire and interview, so we gain clarity on how your business should shine in these avenues. Then we set goals—for example: increase visits to your site, boost memberships, sell items, announce offerings, showcase special events, highlight articles and share information. Once we understand the goals, we craft the types of posts that will get your business there. We brainstorm engaging text and combine it with the perfect image or graphic. To keep organized, we create a content calendar and allocate all the posts for the month. At the end of each month, we provide an update that shows how your business is moving toward the identified goals.
If desired, a monthly ad dollars budget can be added to your package. Ad dollars make a significant difference in increasing exposure of your brand to the world and are proven to increase audience and engagement.
We highly suggest a 3-month minimum for our Social Media marketing services—that way you can really see an upswing in traction as you engage with and grow your audience.
Social Media Includes:
- In-depth questionnaire / client interview
- Goal setting
- Profile audit with competitor analysis
- Set up and identify relevant hashtags for both Twitter and Instagram
- Set up on relevant social media platforms (typically Facebook, Twitter, Instagram)
- Monthly content calendar
- 3 social media posts per week
- Ad dollars budget can be discussed
- Monthly metric report
Interested in engaging Ruby Slipper for social media? Please contact us below for a quote.
Does this sound familiar? You launch your beautiful website—you have poured your energy into it—it looks beautiful, has a great blog, is there to showcase your services—and yet, the months tick by, and that great blog article is still the same… collecting dust. Or that home page promo (featuring your summer special), is still shining brightly in mid-winter?
Content creation is a great way to keep your audience engaged and informed. It’s like that breeze through the window on a warm summer eve, revitalizing the atmosphere and adding life and promise. Keep your site current and relevant. After all, you have a unique story to share. This is the perfect way to connect with and grow your audience. Plus, material can be shared on social media as well!
Content Creation includes:
- Two articles per month (500 minimum word count)
- Keyword and key phrase research and generation
- Optimized title tags, photos, and interlinked keywords
- 1–2 photos per article (stock or acquired from your archive)
Interested in engaging Ruby Slipper for content creation? Please contact us below for a quote.
Search Engine Optimization
Are your customers finding you? Do you have a vague notion, but truly, are not sure if your site is being found by your intended audience?
Let us help.
We start with a deep dive website audit and analyze the existing content and meta data. We conduct keyword research and review keyword rankings. From there, we will make recommendations for optimizing website structure: menu, URLS, page content, additional content. We pour over Google Analytics and run PageSpeed Insights in order to make recommendations for site improvements.
We highly recommend this package for 6 months, because we will be logging into your site and adjusting page content to include new keywords, phrases, page titles, meta descriptions, headings, sub-headings, photo optimization, and inbound links. We generate a list of long and short-tail keywords unique to your business, industry and location. Content is then optimized toward topics that people are already searching for within search engines. It’s eye-opening to see the reports over time to confirm what is working. We make great discoveries about content.
SEO Booster package includes:
- In-depth audit
- Keyword research and ranking review
- Content recommendations
- Google Analytics and PageSpeed Insight Analysis
- Revised meta-data and content optimization
- Monthly audits and reporting
- Re-indexing after changes
Interested in engaging Ruby Slipper for search engine optimization? Please contact us below for a quote.
Currently in the works and information coming soon!
Interested in engaging Ruby Slipper for video testimonials? Please contact us below for a quote.
We can design templates and craft copy that will arrive directly in your customer’s inboxes! It will be striking, polished, and clearly communicate your message. Statistically, email marketing is shown to work – plus you are directly communicating with someone who endorses your company and wants to hear from you! We work with multiple eNewsletter vendors: MailChimp, Constant Contact, Emma, Drip, ConvertKit, Aweber, GetResponse, ActiveCampaign, Mad Mimi, and more.
Interested in engaging Ruby Slipper for email marketing? Please contact us below for a quote.
Business Listing Services
Have you claimed your business on Google Business? Most likely. But is it up-to-date? Is your business moving? Do you have reviews? Are your hours posted? These are all important aspects. Not only that, but think broadly—remember to add your information to Bing Places for Business and Yahoo! listings as well to make sure you’re updated across the board.
Interested in engaging Ruby Slipper for business listing services? Please contact us below for a quote.