Southern Oregon Goodwill
We all love donating and shopping at Goodwill. But did you also know Goodwill’s mission is all about enabling employment? That’s right — they help people get job training, land fulfilling jobs, and transform their lives.
COVID changed everything about how Southern Oregon Goodwill operated. They had to shutter their stores and donation centers. They couldn’t offer in-person job training. But luckily, not for long. In the summer of 2021, Goodwill met with Ruby Slipper and the mantra was to streamline and simplify.
We slashed 100 pages from their old site and whittled it down to 30. We came up with a new store and donation center locator map. We made the online receipt easy to access. And we communicated the heart of their mission on every single page: donations to Goodwill = jobs for our community.
Clean, simple, compelling, fresh, engaging, and friendly. Bright brand colors convey the energy of a mission-driven business. Eye-catching custom graphics and colorful photos compliment the messages woven throughout. Shoppers, donors, job seekers, and community partners can dive in and easily find what they need.
Southern Oregon Goodwill has collaborated with Ruby Slipper since 2013! We are so grateful to work with their amazing team. A website endeavor is a big commitment for everyone — and we want to thank the entire team for their guidance, expertise, and input along the way.
Website Plan & Direction
UX / UI Strategy
Custom graphics and icons
Responsive Web Development
Content Management System
Search Engine Optimization