Southern Oregon Goodwill

Southern Oregon Goodwill’s marketing director sought a fresh take on their website and happened upon a whimsical Ruby Slipper site. Connection made! This site represents multiple cities in Southern Oregon and Northern California as well as Goodwill’s philanthropic work.

Southern Oregon Goodwill Devices

Goodwill is much more than a donation center. They help countless individuals in our community; offer TONS of programs for job seekers, new parents, and veterans; have over 20 locations — everything from donation drop-off centers to stores, to learning labs to job connection centers; and help keep tons of waste out of landfills! How to communicate ALL this without overwhelm?


We spent hours combing through successful Goodwill sites throughout the nation for design inspiration and content ideas. Sitemap creation was an impressive undertaking as we mapped out all the content. During the design stage, we infused the look with Goodwill’s cheerful color palette and photography. And all the while, we focused on the people who benefit from Goodwill’s mission.


A robust site brimming with helpful content and tools! Need a location? Just click their interactive map. To see their mission in action, watch The Story Behind the Store videos. Check out their programs: employment, GED, parenting classes, veteran services, and more! This project is a collaboration between Ruby Slipper and Southern Oregon Goodwill’s fabulous marketing director, Julie Fletcher. Such a pleasure to collaborate, year after year!




Website Plan & Direction

Site Architecture

UX / UI Strategy

Content Editing

Web Design

Responsive Web Development

Content Management System

Search Engine Optimization







August 2016



Non-Profit, Retail, Services