Southern Oregon Goodwill
We all love donating and shopping at Goodwill. But did you also know Goodwill’s mission is all about enabling employment? That’s right — they help people get job training, land fulfilling jobs, and transform their lives.
CHALLENGE
COVID changed everything about how Southern Oregon Goodwill operated. They had to shutter their stores and donation centers. They couldn’t offer in-person job training. But luckily, not for long. In the summer of 2021, Goodwill met with Ruby Slipper and the mantra was to streamline and simplify.
APPROACH
We slashed 100 pages from their old site and whittled it down to 30. We came up with a new store and donation center locator map. We made the online receipt easy to access. And we communicated the heart of their mission on every single page: donations to Goodwill = jobs for our community.
RESULTS
Clean, simple, compelling, fresh, engaging, and friendly. Bright brand colors convey the energy of a mission-driven business. Eye-catching custom graphics and colorful photos compliment the messages woven throughout. Shoppers, donors, job seekers, and community partners can dive in and easily find what they need.
GRATITUDE
Southern Oregon Goodwill has collaborated with Ruby Slipper since 2013! We are so grateful to work with their amazing team. A website endeavor is a big commitment for everyone — and we want to thank the entire team for their guidance, expertise, and input along the way.
www.sogoodwill.org
Services
Website Plan & Direction
Site Architecture
UX / UI Strategy
Web Design
Custom graphics and icons
Responsive Web Development
Content Management System
Search Engine Optimization
Analytics
Platform
WordPress
Launched
April 2022
Awards
Davey Awards Silver Winner for Non-Profit
“On behalf of Southern Oregon Goodwill, I cannot say enough about Erin and the Ruby Slipper team. Their professionalism, attention to detail, patience, and good humor made the large (and somewhat daunting) project of re-designing our website a wildly success and we had a lot of fun in the process. Thank you, Ruby Slipper! We are delighted with the outcome of our new site!”
– Shae Johns, President & CEO
Southern Oregon Goodwill
