Insights
Design advice, web trends, and inspiration
Alameda Wildfire
Help Those Displaced After the Fire On September 8, 2020, a ferocious fire tore through our valley, decimating north Ashland and the towns of Talent and Phoenix. 2357 homes were lost, countless businesses, and thousands of families displaced. 40% of families with...
Black-Owned Marketing Agencies
At Ruby Slipper, we are committed to supporting and promoting Black-owned businesses. Here are several Black-owned marketing agencies from across the United States that are helping clients boost their business. KSW Social Media Management www.kswsocialmedia.com...
Designing for Emotion
Designing for Emotion - 1st Edition By Aaron Walter As designers, we want our work to rise above the sea of sameness. To be remarkable. Memorable. To make a lasting impression. This only happens when we achieve delight. In this quintessential book, written in 2011,...
Zoom Video Tutorial
Want to learn how to use Zoom video conferencing? This video walks you through how to: start a meeting and invite a person mute start / stop the video view in speaker or gallery view (the Brady Bunch view!) share your screen give mouse control to another person chat...
Our Favorite Websites
Design that inspires! We track our favorite websites that beam as shining examples of eye-catching engagement. Here are some current faves... National Park Foundation www.nationalparks.org Gracious, where to begin? Dreamy photos, creative color tinting, the...
10 Best Web Design Practices
The secret ingredients! Use this handy checklist of the best web design practices to make sure your site is working hard for your business... 1. Immediately Communicate What You Offer People make up their minds about a site in 5 seconds or less. Make sure that they...
Making A Corporate Video
Buckle up buttercup! In early 2019, we hired Nickolas Alexander to create a video about Ruby Slipper. WOW — massive undertaking! Here are the steps and what we learned about making a corporate video. 1. Initial Discovery After interviewing Nickolas and really liking...
Photo Resources & Advice
As you fly about the web in these fast-paced days, what is one way a site can immediately convey an idea? Photography. Yes, it is worth a thousand words. Your eyeballs understand a photo in a microsecond. As such, it is imperative to find the right photos for your...
Life Changing Business Books
SO much of what we read these days is web-based, but nothing beats a classic business book. Here are a handful of Ruby Slipper's fave business books... Building A Story Brand By Donald Miller Every day, most business leaders make a mistake that costs them money: they...
Leadership in Action
"We do not need magic to change the world, we all carry the power we need inside ourselves already: we have the power to imagine better." - J.K. Rowling On May 10, 2019, The Women's Leadership Conference of Southern Oregon held their 6th annual conference. The theme...
Web Design Resources
These are the places we go to when we need to figure out something in a pinch! Here's our list of top web design resources... Best Buy eWaste Recycling SO grateful to Best Buy for offering this program — the take TONS of stuff! Spent ink cartridges, old hard drives,...
StoryBrand
Does your website pass the grunt test? Can a customer look at your website and in under 5 seconds answer these questions? What do you offer? How will it make my life better? What do I need to do to buy it? Donald Miller of StoryBrand calls this passing the grunt test....
Erin’s Story
I am a self-taught website designer, someone Malcolm Gladwell would peg at the right time in history. For me, that was the fledgling web-tech era… In 1994, I was a college student at CU Denver. A friend pulled me into a computer lab, her eyes shiny. Erin, you have GOT...