Our Emerald Process

How We Work

Successful design projects develop through our process of listening, communicating and planning. Our signature Emerald Process is how we travel through any endeavor – whether it’s web design, a new logo, or an online marketing plan. On the journey, you’re consulted at every step.

Emerald Process

To begin, we schedule a call to see if Ruby Slipper Designs is the right fit for your organization. If so, we embark on…

emerald process


We explore the parameters of your project and discuss your goals, target audience, opportunities, challenges, and branding. We review your content and design needs, and any additional tech requirements to make your project shine. This phase of the Emerald Process is about outlining the scope of your project journey.


After the Discovery, the Roadmap is your first deliverable. This is a comprehensive plan of action, including the creative brief that pinpoints a strategy and timeline for reaching your goals, along with an agreement that outlines concrete pricing. This is the map of your very own yellow brick road.


We gather everything we need for the journey — text, photos, graphics — and embark on designs. For logo development and web design, we present three unique options. And there’s no place like your homepage — for web projects, we start here to set the tone for our design venture. Choose your favorite, and we revise until it’s perfect!


For web design, our wonderful tech wizards build each page. We craft together your chosen text and photos, create calls-to-action, and test thoroughly on browsers and devices. For design projects, we create your deliverables in their final formats. For web marketing, we click our heels and execute a digital strategy centered on your best-fit audience and goals.

Measure & grow

This is a time to celebrate the enormous work that goes into creation! It’s also a time to map your methods for continued tracking and growth. Once your website is launched and marketing efforts are honed, we proffer a plan to measure your road to wizardly success.

Ready to create with Ruby Slipper?

Schedule a call and let’s make magic together!