Our Emerald Process

How We Work

Successful design projects occur through listening, communicating, and planning. Our signature Emerald Process is how we travel through any endeavor – whether it’s web design, a new logo, or an online marketing plan. During the process, you are consulted at every step. 

To begin, we schedule a call to see if Ruby Slipper Designs is the right fit for your organization. If so, we embark on…

emerald process


We delve into the parameters of your project and discuss goals, your target audience, and branding. We review competitors and find out who will write copy and what tech requirements should be explored. This phase of the Emerald Process is about pinpointing scope.


After Discovery, the Roadmap is your deliverable. A concrete and comprehensive plan of action including the creative brief which pinpoints our strategy, timeline, and the agreement with concrete pricing. This is the blueprint to build your deliverable.


We gather everything needed — text, photos, graphics — and dive into designs. For logo development and web design, we present three different options. Choose your favorite and we revise until it’s perfect!


For web design, we build each page. We weave in text and photos, create calls-to-action, and test thoroughly on browsers and devices. For design projects, we create the deliverable in its final format. For web marketing, we execute strategy with social media posts and SEO-rich content.

Measure & grow

Websites are launched and marketing efforts honed so we can increase visibility and announce your new creation! We develop a plan to measure success. This is also a time to celebrate the enormous work that goes into creation. Job well done!

Ready to create with Ruby Slipper?

Schedule a call and let’s make magic together!