First, you may ask, what is branding? It’s when a product, company, or service is seared into in your mind. It’s the emotional feeling people have when they think about it. When done well, branding is an interwoven tapestry of design, language and experience, all combining to cultivate in a very specific feeling.
Branding helps you:
- Stand out from the competition
- Increase the value of your offering
- Create a human connection with your customers
- Increase customer loyalty
- Ensure better marketing
To distill your brand, Ruby Slipper has a process that defines, differentiates and expresses your identity.
To begin, we delve into your organization. We embark on a brand audit, research your customers, your competition, and explore how you wish to be perceived. Then we brainstorm and conceptualize—we go to the drawing board with our stack of research and dive into the artful process of creation.
It’s fun! After all, your brand should tell your story.
A BRANDING TALE
These branding identities for nature preserves in Ashland show key concepts for each locale: a dominant tree (Ponderosa Pine and Oak), an animal roaming the land (black bears and cougars), and the profiles of the mountains where these preserves are located (Grizzly Peak and Buckhorn Peak).
Ruby Slipper Designs is pleased to offer graphic design services, including:
- Logo Development
- Business Cards
- Product Labels
- And more!
All branding deliverables are accompanied by a Style Guide / Brand Kit.
Interested in engaging Ruby Slipper for branding and graphic design services?