Branding & Design
Stand out from the crowd
Ruby Slipper Designs is honored to embark on your organization’s branding journey.
Branding is an essential way to differentiate you from your competition. It influences your audience’s experiences at every point, affecting how people perceive your organization’s character, professionalism, relevance, and trustworthiness.
When done well, it is an interwoven tapestry of design, language, and experience, all combined to cultivate a one-of-a-kind connection with your audience.
Our branding services
- Mission, vision, values
- Positioning statements, brand promises
- Key messages, brand attributes
- Taglines, slogans
- Voice samples
- Style guides
- Color palettes
- Logo design
- Typography
- Business cards
- Letterhead
- Annual reports
- Signage
- Print advertisements
Benefits of enlisting a branding agency
- Uniquely differentiate
- Ensure effective marketing
- Emotionally connect with supporters
- Increase loyalty
- Increase your value
Our method
Ah! The excitement of branding! Whether your organization is brand new or it’s time for a refresh, we are delighted to partner with you. We first determine your needs: do you need a branding brainstorm to define your mission and key messages? Or are you in the market for an updated logo and color palette?
In either case, we then embark on a brand audit, researching your audiences, your competition, and explore how you wish to be perceived. Then we conceptualize — hitting the drawing board with our stack of research as we dive into the artful process of creation. We always use our signature Emerald Process: Discover, Map, Create, Implement, and Grow.
Our branding and graphic design portfolio
Deliverables include style guides, logo development, business cards, letterhead, brochures, product labels, signage, and more!
Case Study: ScienceWorks Branding
In the autumn of 2021, ScienceWorks approached Ruby Slipper about a deep-dive branding assessment to better hone their internal and external direction…
CHALLENGE
ScienceWorks Museum in Ashland, Oregon has been a staple in our community for almost 20 years. The interactive science museum for kids was hit extra hard during the pandemic. They nimbly shifted their focus to reaching kids in a virtual manner via take-home science kits.
Fast-forward to autumn 2021, the new Executive Director and Board prioritized a cohesive branding strategy with mission, vision, brand positioning, personality, key messages, voice samples, a style guide, new colors, typography, and a modified logo.
The original ScienceWorks branding.
APPROACH
Branding is ALL about collaborative brainstorming. The Ruby Slipper team — led by Rachel, Ashley, and Erin — held several in-person meetings with the ScienceWorks executive director, board members, and internal marketing team.
With a giant notepad and colored pens galore, we orchestrated multiple exercises aimed at uncovering the heart of ScienceWorks. These fun sessions resulted in new brand assets that resonate strongly with this new team.
In addition, we presented multiple new color palette options, iconography, and fonts — all fabulous choices!
The happy collaborators after an exciting in-person brainstorming session.
RESULTS
ScienceWorks now has a beacon of light to help guide their internal decision-making for years to come. Clear, concise, and unified — the new branding is fresh and will resonate with multiple audiences including kids, parents, donors, sponsors, and science-lovers. The colors are modern, vibrant, and versatile.
Whereas the previous branding had an adult look-and-feel, this new look is playful, welcoming, and upbeat. We are honored to have been a key player in ScienceWorks’ branding journey and can’t wait to see the results.
Refreshed color palette and typography for ScienceWorks.
“The Ruby Slipper team was incredibly professional, organized, and so much fun to work with! They bring inspiration and enthusiasm to every working meeting and really helped bring the best out of our small branding team.”
– Erin Endress, Executive Director of ScienceWorks