Web Marketing
Let’s build your online audience!
A stunning, effective website is a beautiful thing. When coupled with ongoing web marketing services, your organization can greatly benefit.
SOCIAL MEDIA MARKETING
Grow your online presence with followers, engage and build your audience, and be visible!
Email Marketing
Stats show email marketing remains one of the most effective ways to connect with your audience.
Content Creation
Keep your online community in-the-know by sharing your expertise, unique story and updates.
Business Listing Services
Have you claimed your organization on Google and more? Make sure it’s up-to-date with glowing reviews.
Search Engine Marketing
Are customers finding you? Is your site showing up when and where it needs to? We can help!
Google & Social Media Advertising
Get fast exposure directly to your audience of choice with Google Ads or social media ads.
Benefits of online marketing services
- Establish yourself as THE authority in your niche
- Stay top-of-mind with prospects & existing audience members
- Improve website conversion rates
- Attract more qualified traffic (leads)
- Build stronger relationships with your local community
- Gain a competitive advantage
- Differentiate yourself in the marketplace
- Attract and convert new supporters
- Grow your online presence with followers & industry influencers
- Engage your current audience
- Build brand awareness
Web Marketing Services
Social Media
Grow your online presence with followers, engage and build your audience, and stay on people’s minds with a great social media campaign! Includes:
- In-depth questionnaire / client interview
- Goal setting
- Profile audit with competitor analysis
- Identify relevant hashtags
- Social media account creation (Facebook, Twitter, LinkedIn, Instagram)
- Facebook or LinkedIn Events (as needed)
- Monthly content calendar
- 3x weekly posting per platform
- Monthly metric report
Content Creation
Content creation is a great way to keep your website current and relevant. After all, you have unique stories to share! Services can include:
- Blog articles (700-1000 word count)
- Landing pages
- New web pages
- Press releases
- Keyword and key phrase research and generation
- Optimized title tags, photos, and interlinked keywords
- 1–2 photos per article (stock or acquired from your archive)
SEO
Is your audience finding you online? Do you have a vague notion, but truly, are not sure if your site is being found by your intended supporters? Let us help.
- In-depth initial audit, weekly maintenance audits
- Keyword research and ranking review
- Content recommendations
- On-site SEO work
- NAP listings management (Name, Address, Phone Number)
- Google Analytics and PageSpeed Insights
- Website indexing with Google
- Google My Business page management
- Monthly metrics and reporting
Email Marketing
Stats show that email marketing is still one of the most effective ways to connect with your audience —direct communication with someone who wants to hear from your company.
We craft content and design templates that are striking, polished, and clearly communicate your message. Our preferred platform is MailChimp, although we may be able to accommodate other pre-established tools.
Business Listings
Have you claimed your business on Google Business? Is your listing up-to-date? Have you recently moved locations? Do you have new reviews? Are your holiday hours posted? These are all important areas to keep updated on Google My Business, Bing Places for Business and Yahoo!
Google & Social Ads
Get fast exposure directly to your audience of choice with Google Ads and social media ads (namely Facebook, Instagram and LinkedIn).
With Google Ads, get more supporters on the phone, on your site, and in the door. With social media ads, you can target demographics of your choice on the best-fit platform. Our team creates and manages campaigns, and tracks performance with monthly reporting. For Facebook, Google, LinkedIn, and Instagram, online ads include:
- Ad creative
- Account monitoring
- Content creation
- Implementation
- Tracking
- Monthly monitoring and reporting
“Ruby Slipper Designs produced our award-winning website that received the Council on Foundations’ Excellence in Communications award in 2005. Over the years, we have worked with many consultants and Erin has been, and continues to be, the best and most responsive of them all. She knows our foundation well and can meet our needs without direction. She maintains open communication throughout every project and we love working with her.”
– KATY ARNOLD, MERLE CHAMBERS FUND
Interested in web marketing services?
Contact us today and let’s get started!