A specialized web design firm

Ruby Slipper Designs works with a select number of businesses each year to help transform their online presence. We are visionary experts dedicated to the success and growth of your business.

Since 2002, we have been a leader in our field. With Ruby Slipper’s impeccable design aesthetic, technical know-how, and strong communication skills, you can feel confident your website is in expert hands.

Why Ruby Slipper?


  • Trusted by top companies because of the value we provide. View our track record of happy clients!
  • We clearly and strategically communicate your message to your customers.
  • We focus on your strategic success by increasing your customers, traffic and sales.
  • We are thorough, detail-oriented, and dependable.
  • An unbeatable combo of joy meets business.

Our mission

  • We build websites that stand out in the crowd.
  • We shine a spotlight on our clients so they can connect with their audience.
  • Our process is clear, and we navigate the daunting realm of technology with warmth, good nature, and vast expertise.
  • Your end product is solid, beautiful, and successful.

Our core values



Creativity Icon


Team Players


Friendly Expertise


We love working with:




Meet our team

Erin O’Kelley Muck

Our Glinda the Good Witch

Although Erin doesn’t flit about the office in a tiara, she is known for her bubbly yet steady presence, the perfect guide for any website endeavor. Founder of Ruby Slipper Designs, Erin values creative collaboration, thoughtful planning, and a dedication to excellent work.

She loves the energy that comes from watching an idea come to fruition… as the masterful execution of strategy becomes beautiful design. It’s exhilarating to launch a site and watch the business grow because of our plan.

Erin has owned Ruby Slipper website design company in Oregon since 2002. Prior to that, she worked at Girvin in Seattle, VR-1 video game company in Boulder Colorado, and at Quark publishing in Denver.

Originally from Colorado, Erin has been living in the Pacific Northwest since 2000.

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ashley graphics ruby slipper designs


Our Tin (Wo)Man

Our graphic designer, Ashley is the embodiment of heart. Her joy is effusive and talents are immense, she has a passion for helping businesses develop and build their brand.

Bringing concepts to life creatively and visually makes her tick. If she isn’t going to town on a new logo or design layout, you’ll find her drinking a local beer (or coffee) while simultaneously attempting to keep her three boys from wrestling and planning her family’s next getaway somewhere in the beautiful Pacific Northwest.

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Our Lion(ess)

Dená is a talented web designer who is passionate about working with businesses who are making a positive impact in the world. She approaches web design as a puzzle that involves creative problem-solving. She designs by the motto, form follows function. She loves creating clear, easy-to-navigate websites that visually captivate potential customers and help clients tell their unique story.

When she is not discovering elegant font combinations or fresh color palettes, she is exploring local hiking spots, drinking tea, and enjoying the hot springs.



Our Scarecrow

Rachel uses her skills in copywriting and digital marketing to bring our clients’ voices to life. With over a decade of experience in online marketing (and a lifetime love-affair with syntax and grammar), she helps create messaging and strategies that beam with clarity, intention and purpose.

Away from the computer, you’ll find Rachel posted up at a campsite in the woods, reading her latest bookclub novel, or running on local mountain trails. She and her family also enjoy paddle boarding, biking, restaurant-hopping, and playing tourist in Ashland, Oregon.



Our Emerald City Architect

With her infectious optimism and breadth of technical know-how, Fiew makes the web glitter and come to life. She thrives where visual design and front-end web development come together to create smooth and memorable user experiences. Growing up in northern Thailand before she was whisked away to the Pacific Northwest, Fiew has always played an active and contributing role in her local communities. She understands the importance of audience engagement, the delight of a fulfilling a diversity of user journeys, and the joy of placing the yellow bricks in the road that guide them.

When she isn’t writing code and building sparkly things for you interact with, you can find Fiew toiling away in her garden, stretching out for a breath of fresh air with some yoga or taking her kids hiking in the lush forests of southern Oregon.

Wes Straham, WordPress developer


Guest WordPress Developer

Wes Straham is a WordPress enthusiast and Genesis WordPress developer. Founder of Appfinite, Wes’s company builds responsive WordPress themes. Wes has collaborated with Ruby Slipper on several projects, including the Women’s Leadership Conference of Southern Oregon, Merle Chambers Fund, Moving Into Harmony, and an experimental theme when Gutenberg was still in beta! Wes lives in Atlanta Georgia with his wife and 4 children.


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Our Man Behind the Curtain

Our talented programmer Dana runs Happy Dog Web Hosting. Happy Dog started out as a small web design firm in 2002 and built a ton of great sites, only to see them suffer from poorly performing hosting. That’s when Dana decided to branch into the hosting business so his websites would perform at the highest level possible.

Dana also offers custom programming, specializing in WordPress theme customization and custom plugins. His favorite challenge is writing code that allows WordPress to do something it was never intended to do. Dana’s programming magic has infused nearly all Ruby Slipper sites, to everyone’s great benefit.

Away from the office, Dana is a passionate trail runner and sampler of fine IPAs from the many excellent breweries in Missoula, Montana.

Ready to create a website you’re proud to show the world?

To begin, schedule a call to see if we’re a great match!

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