A digital marketing agency
Ruby Slipper focuses on non-profits and mission-driven businesses. Our Oregon-based team works with a select number of organizations each year to transform their online presence and amplify their message.
Since 2002, we have been a leader in our field. With our impeccable design aesthetic, technical savvy, and dedication to clear communication, your organization is in expert hands.
Why Ruby Slipper?
- Trusted by top organizations because of the value we provide. View our track record of happy clients!
- We invent clear, strategic, and innovative ways to share your message with your audience.
- We are dreamers and brainstomers — we LOVE coming up with creative, engaging ideas.
- We are thorough, detail-oriented, reliable, and make communication a priority.
- We are an unbeatable combo of joy meets business.
To create inspiring and impactful web experiences for non-profit organizations and purpose-driven businesses who are making a positive difference in the world. Through engaging marketing creations, we amplify our clients’ messages to inspire action. Using our proven Emerald Process, we provide unprecedented customer service, creative strategy, and technical expertise — and deliver transformational results.
Our core values
Ruby Slipper is honored to have received the Hermes Creative Award 2021 Gold and the Indigo Design Award 2021 Bronze in the social change category for the Health Care Coalition of Southern Oregon website.
Meet our team
Erin O’Kelley Muck
Our Glinda the Good Witch
Although Erin doesn’t flit about the office in a tiara, she is known for her bubbly yet steady presence, the perfect guide for any website endeavor. Founder of Ruby Slipper Designs, Erin values creative collaboration, thoughtful planning, and a dedication to excellent work.
She loves the energy that comes from watching an idea come to fruition… as the masterful execution of strategy becomes beautiful design. It’s exhilarating to launch a site and watch the business grow because of our plan.
Erin has owned Ruby Slipper website design company in Oregon since 2002. Prior to that, she worked at Girvin in Seattle, VR-1 video game company in Boulder Colorado, and at Quark publishing in Denver.
Originally from Colorado, Erin has been living in the Pacific Northwest since 2000.
Our Tin (Wo)Man
Our graphic designer, Ashley is the embodiment of heart. Her joy is effusive and talents are immense, she has a passion for helping businesses develop and build their brand.
Bringing concepts to life creatively and visually makes her tick. If she isn’t going to town on a new logo or design layout, you’ll find her drinking a local beer (or coffee) while simultaneously attempting to keep her three boys from wrestling and planning her family’s next getaway somewhere in the beautiful Pacific Northwest.
Dená is a talented web designer who is passionate about working with businesses who are making a positive impact in the world. She approaches web design as a puzzle that involves creative problem-solving. She designs by the motto, form follows function. She loves creating clear, easy-to-navigate websites that visually captivate potential customers and help clients tell their unique story.
When she is not discovering elegant font combinations or fresh color palettes, she is exploring local hiking spots, drinking tea, and enjoying the hot springs.
Rachel uses her skills in copywriting and digital marketing to bring our clients’ voices to life. With over a decade of experience in online marketing (and a lifetime love-affair with syntax and grammar), she helps create messaging and strategies that beam with clarity, intention and purpose.
Away from the computer, you’ll find Rachel posted up at a campsite in the woods, reading her latest bookclub novel, or running on local mountain trails. She and her family also enjoy paddle boarding, biking, restaurant-hopping, and playing tourist in Ashland, Oregon.
Our Emerald City Architect
With her infectious optimism and breadth of technical know-how, Fiew makes the web glitter and come to life. She thrives where visual design and front-end web development come together to create smooth and memorable user experiences. Growing up in northern Thailand before she was whisked away to the Pacific Northwest, Fiew has always played an active and contributing role in her local communities. She understands the importance of audience engagement, the delight of a fulfilling a diversity of user journeys, and the joy of placing the yellow bricks in the road that guide them.
When she isn’t writing code and building sparkly things for you interact with, you can find Fiew toiling away in her garden, stretching out for a breath of fresh air with some yoga or taking her kids hiking in the lush forests of southern Oregon.
Our Wickedly Organized Witch
With a bird’s eye view of every project (from her broomstick, of course!), Laura uses her wickedly good organization skills to keep projects on track from start to finish. She helps streamline communication, create efficient processes, and ensures clients and team members meet deadlines. Laura loves helping mission-driven businesses and organizations meet their goals and make a positive impact in their communities, and world.
When she parks her broomstick, you can find Laura chasing her twin toddlers, running local trails, sipping an IPA, or desperately trying to catch up on sleep.
Guest WordPress Developer
Wes Straham is a WordPress enthusiast and Genesis WordPress developer. Founder of Appfinite, Wes’s company builds responsive WordPress themes. Wes has collaborated with Ruby Slipper on several projects, including the Women’s Leadership Conference of Southern Oregon, Merle Chambers Fund, Moving Into Harmony, and an experimental theme when Gutenberg was still in beta! Wes lives in Atlanta Georgia with his wife and 4 children.
Our Man Behind the Curtain
Our talented programmer Dana runs Happy Dog Web Hosting. Happy Dog started out as a small web design firm in 2002 and built a ton of great sites, only to see them suffer from poorly performing hosting. That’s when Dana decided to branch into the hosting business so his websites would perform at the highest level possible.
Dana also offers custom programming, specializing in WordPress theme customization and custom plugins. His favorite challenge is writing code that allows WordPress to do something it was never intended to do. Dana’s programming magic has infused nearly all Ruby Slipper sites, to everyone’s great benefit.
Away from the office, Dana is a passionate trail runner and sampler of fine IPAs from the many excellent breweries in Missoula, Montana.
Ready to create with Ruby Slipper?
To begin, schedule a call to find out if we’re a great match!