Design that inspires!
We track our favorite websites that beam as shining examples of eye-catching engagement. Here are some current faves…
National Park Foundation
Gracious, where to begin? Dreamy photos, creative color tinting, the wood-ring font — gah! It’s all amazing! Easy-to-use, graphically delicious, perfectly branded… from a visual and usability standpoint — 5 stars! In addition, this foundation upholds our natural, national treasures, so it strikes a deep chord:
“Our national parks are a uniquely American idea, truly supported by all of us. We are inspired by the beauty that surrounds us. We seek the wild and untamed land, the places where history was made, the sites that honor our heroes, and we stand behind what really matters — protecting these sacred places.”
Ecochallenge dot org
First and foremost — brilliant idea! Join hundreds of thousands of people and learn how to modify your everyday actions to be gentler on the earth. This site combines education with action. Mobile-first design shines through — and the dot motif — which is their tagline (together, we’re connecting the dots) is cleverly carried out. Colors of blue, green, and pops of yellow accompany bite-sized text messages and adorable graphics. Join a challenge platform and make a difference in the world. Bravo!
From the moment you feast eyes on this site, you will feel your happiness rise. From the pulsating logo, to the main message — We Make Stuff That Matters — Soul Pancake delivers. To feel good about the world, watch their masterful videos: Kitten Therapy or Kid President. View the team members and revel in the origami-inspired design (hover for animated goodies). Love their visuals, and love their message!
The Ocean Cleanup
SO inspiring — all of it! The website, the endeavor, the organization, the young man at the helm. As a teenager, Boyan Slat had an idea of how to rid the oceans of plastic pollution. Now in his mid-20’s, his organization’s inventions are succeeding. In the ocean, large U-shaped vessels with nets collect plastic and ocean “garbage trucks” transport it to land. New river Interceptors catch plastic before it makes its journey to the sea.
The favorite website brilliantly explains all aspects of the systems using graphs, animations, videos, and succinct descriptions. It features large photos which draw visitors in, plus has the perfect color palette — shades of ocean blue.
Tahoe Expedition Academy
This isn’t your average school. Far from it, Tahoe Expedition Academy (TEA) teaches outside the walls of a traditional classroom. Students engage in real-world experiences designed to push their intellectual, social, and personal comfort zones, where the learning really happens.
Ruby Slipper learned about TEA when working with Mick Dodge. He showed us the Mick Dodge at Tahoe Expedition Academy video which perfectly captures his spirit as well as this school. Naturally, we checked the website out and, well dang, it’s impressive. The message is front and center. The color palette simple yet bold. The photos glorious. Strong fonts, excellent photos and video. We all want to go here!
My Modern Met
This site celebrates creativity and promotes a positive culture by spotlighting the best sides of humanity — from the lighthearted and fun to the thought-provoking and enlightening.
Huge shout out to our extremely successful friends in Portland. Their accolades are for good reason — year after year, this design firm delivers in their own, authentic way — by marketing from the inside out. Their site makes an immediate impact. Check out that deep orange, the pop of color buttons, and the perfectly brilliant phrase: Ready? Let’s grow!