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Migrating Universal Google Analytics to the New GA4

Migrating Universal Google Analytics to the New GA4

If you have a Google Analytics account attached to your website — as all our Ruby Slipper website clients do — then no doubt you’ve been getting notification emails from Google that look something like this: All standard Universal Analytics properties will stop...
17 Non-Profits We Absolutely Love

17 Non-Profits We Absolutely Love

Here at Ruby Slipper we love to use our powers to deliver exceptional web design and marketing services for non-profits who are making a positive change in the world! There’s no better feeling than helping an organization further its goals by inspiring audiences to...
Why Hire a Full-Service Marketing Agency?

Why Hire a Full-Service Marketing Agency?

If you feel like marketing is overwhelming, you’re not alone! There are TONS of ways to promote your business: your website, Facebook, Instagram, LinkedIn, Twitter, YouTube,  email campaigns, Google and Facebook ads, search engine optimization, brochures,...
10 Best Web Design Practices

10 Best Web Design Practices

The secret ingredients! Use this handy checklist of the best web design practices to make sure your site is working hard for your business… 1. Immediately Communicate What You Offer People make up their minds about a site in 5 seconds or less. Make sure that...