Sep 28, 2022 | Web Trends
If you have a Google Analytics account attached to your website — as all our Ruby Slipper website clients do — then no doubt you’ve been getting notification emails from Google that look something like this: All standard Universal Analytics properties will stop...
Feb 7, 2022 | Business Books, Web Marketing, Web Trends
Here at Ruby Slipper, we are big fans of Aarron Walter. We own both the 2011 and 2020 editions of this book, Designing for Emotion. There is SO much more packed into these 100-pages. We highly recommend it for web designers, nonprofit organizations, and marketing...
Nov 11, 2021 | Web Trends
Here at Ruby Slipper we love to use our powers to deliver exceptional web design and marketing services for non-profits who are making a positive change in the world! There’s no better feeling than helping an organization further its goals by inspiring audiences to...
Jan 30, 2021 | Web Trends
If you feel like marketing is overwhelming, you’re not alone! There are TONS of ways to promote your business: your website, Facebook, Instagram, LinkedIn, Twitter, YouTube, email campaigns, Google and Facebook ads, search engine optimization, brochures,...
Jun 16, 2020 | Business Books, Web Marketing, Web Trends
Designing for Emotion – 1st Edition By Aarron Walter As designers, we want our work to rise above the sea of sameness. To be remarkable. Memorable. To make a lasting impression. This only happens when we achieve delight. In this quintessential book, written in...
Oct 25, 2019 | Web Marketing, Web Trends
The secret ingredients! Use this handy checklist of the best web design practices to make sure your site is working hard for your business… 1. Immediately Communicate What You Offer People make up their minds about a site in 5 seconds or less. Make sure that...
Every day, we are immersed in the fast-paced world of web design. Here, we share our insights with you!