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Ruby Slipper 2024 Design Awards

Ruby Slipper 2024 Design Awards

We are ecstatic to have already won two design awards in 2024, before the end of our first quarter! These awards acknowledge the dedication, creativity, thoughtfulness, and innovation invested in each design project. Every Ruby Slipper website represents a unique and...
How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

As of 2023, the recommendation is to redesign your website every 2 – 3 years. Whoa! That is pretty darn frequent! At Ruby Slipper, we strive for our websites to last at least 7 years. At the 7-year point, countless technological advancements and industry changes have...
Migrating Universal Google Analytics to the New GA4

Migrating Universal Google Analytics to the New GA4

If you have a Google Analytics account attached to your website — as all our Ruby Slipper website clients do — then no doubt you’ve been getting notification emails from Google that look something like this: All standard Universal Analytics properties will stop...
Why Hire a Full-Service Marketing Agency?

Why Hire a Full-Service Marketing Agency?

If you feel like marketing is overwhelming, you’re not alone! There are TONS of ways to promote your business: your website, Facebook, Instagram, LinkedIn, Twitter, YouTube,  email campaigns, Google and Facebook ads, search engine optimization, brochures,...