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How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

As of 2023, the recommendation is to redesign your website every 2 – 3 years. Whoa! That is pretty darn frequent! At Ruby Slipper, we strive for our websites to last at least 7 years. At the 7-year point, countless technological advancements and industry changes have...
Migrating Universal Google Analytics to the New GA4

Migrating Universal Google Analytics to the New GA4

If you have a Google Analytics account attached to your website — as all our Ruby Slipper website clients do — then no doubt you’ve been getting notification emails from Google that look something like this: All standard Universal Analytics properties will stop...
Why Hire a Full-Service Marketing Agency?

Why Hire a Full-Service Marketing Agency?

If you feel like marketing is overwhelming, you’re not alone! There are TONS of ways to promote your business: your website, Facebook, Instagram, LinkedIn, Twitter, YouTube,  email campaigns, Google and Facebook ads, search engine optimization, brochures,...
10 Best Web Design Practices

10 Best Web Design Practices

The secret ingredients! Use this handy checklist of the best web design practices to make sure your site is working hard for your business… 1. Immediately Communicate What You Offer People make up their minds about a site in 5 seconds or less. Make sure that...