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How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

As of 2023, the recommendation is to redesign your website every 2 – 3 years. Whoa! That is pretty darn frequent! At Ruby Slipper, we strive for our websites to last at least 7 years. At the 7-year point, countless technological advancements and industry changes have...
6 Social Media Marketing Stats to Track

6 Social Media Marketing Stats to Track

There’s an art and a science to social media marketing. Creating content is the artistic part, and gauging results takes numbers. Instead of posting willy-nilly to your social media channels, we recommend taking time each month to look at each of these key metrics....
Designing for Emotion – 2nd Edition

Designing for Emotion – 2nd Edition

Here at Ruby Slipper, we are big fans of Aarron Walter. We own both the 2011 and 2020 editions of this book, Designing for Emotion. There is SO much more packed into these 100-pages. We highly recommend it for web designers, nonprofit organizations, and marketing...
Tips for Improving Your Mailchimp Delivery to Gmail

Tips for Improving Your Mailchimp Delivery to Gmail

Mailchimp is an amazing tool for creating marketing emails that promote your organization and engage with fans and supporters. But so often, those beautifully-designed emails land in the spam folder in Gmail. Why? Gmail does a great job of filtering emails to its...
Black-Owned Marketing Agencies

Black-Owned Marketing Agencies

Facebook Twitter Gmail LinkedIn At Ruby Slipper, we are committed to supporting and promoting Black-owned businesses and organizations. Here we showcase Black-owned marketing agencies from across the United States that are helping clients boost their community...
Using Canva & PicMonkey for Quick & Easy Image Editing

Using Canva & PicMonkey for Quick & Easy Image Editing

A picture (or an infographic, or a logo) is worth 1,000+ words… Stunning visuals can help capture your audience’s attention, support your written content, communicate your value and solidify your brand. Masterfully crafted graphics, icons and overlays are incredibly...