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Marketing 101 for Nonprofits

Marketing 101 for Nonprofits

Apr 10, 2024 | Marketing, Nonprofits

“Marketing” can conjure images of glitzy ads, sales-driven companies, and big billboards. But marketing isn’t only essential for commercial success — its role in the nonprofit sector is essential, too. How else will people find out about the great work...
6 Social Media Marketing Stats to Track

6 Social Media Marketing Stats to Track

Mar 7, 2024 | Marketing

There’s an art and a science to social media marketing. Creating content is the artistic part, and gauging results takes numbers. Instead of posting willy-nilly to your social media channels, we recommend taking time each month to look at each of these key metrics....
How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

Jun 27, 2023 | Marketing, Web Design

As of 2023, the recommendation is to redesign your website every 2 – 3 years. Whoa! That is pretty darn frequent! At Ruby Slipper, we strive for our websites to last at least 7 years. At the 7-year point, countless technological advancements and industry changes have...
Designing for Emotion – 2nd Edition

Designing for Emotion – 2nd Edition

Feb 7, 2022 | Inspiration, Marketing

Here at Ruby Slipper, we are big fans of Aarron Walter. We own both the 2011 and 2020 editions of this book, Designing for Emotion. There is SO much more packed into these 100-pages. We highly recommend it for web designers, nonprofit organizations, and marketing...
Tips for Improving Your Mailchimp Delivery to Gmail

Tips for Improving Your Mailchimp Delivery to Gmail

Sep 10, 2021 | Marketing

Mailchimp is an amazing tool for creating marketing emails that promote your organization and engage with fans and supporters. But so often, those beautifully-designed emails land in the spam folder in Gmail. Why? Gmail does a great job of filtering emails to its...
Black-Owned Marketing Agencies

Black-Owned Marketing Agencies

Jul 27, 2020 | Featured, Marketing

Facebook Twitter Gmail LinkedIn At Ruby Slipper, we are committed to supporting and promoting Black-owned businesses and organizations. Here we showcase Black-owned marketing agencies from across the United States that are helping clients boost their community...
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