Apr 10, 2024 | Marketing, Nonprofits
“Marketing” can conjure images of glitzy ads, sales-driven companies, and big billboards. But marketing isn’t only essential for commercial success — its role in the nonprofit sector is essential, too. How else will people find out about the great work...
Jun 27, 2023 | Marketing, Web Design
As of 2023, the recommendation is to redesign your website every 2 – 3 years. Whoa! That is pretty darn frequent! At Ruby Slipper, we strive for our websites to last at least 7 years. At the 7-year point, countless technological advancements and industry changes have...
Feb 7, 2022 | Inspiration, Marketing
Here at Ruby Slipper, we are big fans of Aarron Walter. We own both the 2011 and 2020 editions of this book, Designing for Emotion. There is SO much more packed into these 100-pages. We highly recommend it for web designers, nonprofit organizations, and marketing...
Jul 27, 2020 | Featured, Marketing
Facebook Twitter Gmail LinkedIn At Ruby Slipper, we are committed to supporting and promoting Black-owned businesses and organizations. Here we showcase Black-owned marketing agencies from across the United States that are helping clients boost their community...
Every day, we are immersed in the fast-paced world of marketing and web design. Here, we share our insights with you!