Apr 24, 2023 | Web Marketing
There’s an art and a science to social media marketing. Creating content is the artistic part, and gauging results takes numbers. Instead of posting willy-nilly to your social media channels, we recommend taking time each month to look at each of these key metrics....
Feb 7, 2022 | Business Books, Web Marketing, Web Trends
Here at Ruby Slipper, we are big fans of Aarron Walter. We own both the 2011 and 2020 editions of this book, Designing for Emotion. There is SO much more packed into these 100-pages. We highly recommend it for web designers, nonprofit organizations, and marketing...
Sep 10, 2021 | Web Marketing
Mailchimp is an amazing tool for creating marketing emails that promote your organization and engage with fans and supporters. But so often, those beautifully-designed emails land in the spam folder in Gmail. Why? Gmail does a great job of filtering emails to its...
Jul 27, 2020 | Featured, Web Marketing
At Ruby Slipper, we are committed to supporting and promoting Black-owned businesses and organizations. Here we showcase Black-owned marketing agencies from across the United States that are helping clients boost their community presence. KSW Social Media...
Apr 21, 2021 | Web Marketing
A picture (or an infographic, or a logo) is worth 1,000+ words… Stunning visuals can help capture your audience’s attention, support your written content, communicate your value and solidify your brand. Masterfully crafted graphics, icons and overlays are incredibly...
Jun 16, 2020 | Business Books, Web Marketing, Web Trends
Designing for Emotion – 1st Edition By Aarron Walter As designers, we want our work to rise above the sea of sameness. To be remarkable. Memorable. To make a lasting impression. This only happens when we achieve delight. In this quintessential book, written in...
Every day, we are immersed in the fast-paced world of web design. Here, we share our insights with you!