Sep 10, 2021 | Web Marketing
Mailchimp is an amazing tool for creating marketing emails that promote your organization and engage with fans and supporters. But so often, those beautifully-designed emails land in the spam folder in Gmail. Why? Gmail does a great job of filtering emails to its...
Jul 27, 2020 | Featured, Web Marketing
At Ruby Slipper, we are committed to supporting and promoting Black-owned businesses and organizations. Here we showcase Black-owned marketing agencies from across the United States that are helping clients boost their community presence. KSW Social Media...
Apr 21, 2021 | Web Marketing
A picture (or an infographic, or a logo) is worth 1,000+ words… Stunning visuals can help capture your audience’s attention, support your written content, communicate your value and solidify your brand. Masterfully crafted graphics, icons and overlays are incredibly...
Jun 16, 2020 | Business Books, Web Marketing, Web Trends
Designing for Emotion – 1st Edition By Aaron Walter As designers, we want our work to rise above the sea of sameness. To be remarkable. Memorable. To make a lasting impression. This only happens when we achieve delight. In this quintessential book, written in...
Oct 25, 2019 | Web Marketing, Web Trends
The secret ingredients! Use this handy checklist of the best web design practices to make sure your site is working hard for your business… 1. Immediately Communicate What You Offer People make up their minds about a site in 5 seconds or less. Make sure that...
Sep 20, 2019 | Web Marketing
Buckle up buttercup! In early 2019, we hired Nickolas Alexander to create a video about Ruby Slipper. WOW — massive undertaking! Here are the steps and what we learned about making a corporate video. 1. Initial Discovery After interviewing Nickolas and really liking...
Every day, we are immersed in the fast-paced world of web design. Here, we share our insights with you!