SO much of what we read these days is web-based, but nothing beats a classic business book. Here are a handful of Ruby Slipper’s fave business books…

Building a Story Brand business booksBuilding A Story Brand
By Donald Miller

Every day, most business leaders make a mistake that costs them money: they don’t explain clearly what it is their company does. Read this book to learn how to clarify your message so your customers will listen. Use the 7 elements of great storytelling to grow your business.


The E-Myth business booksThe E Myth: Why Most Small Businesses Don’t Work and What to Do About It
By Michael E. Gerber

A game changer in how you run your business, The Entrepreneurial Myth is that a) people who start businesses are entrepreneurs and, b) that a person who understands the technical work can successfully RUN a business. They must leave that role and work ON the business, not IN it.


Don't Make Me ThinkDon’t Make Me Think
By Steve Krug

First published in 2000 with a 3rd edition in 2019, this book became an “instant classic” on Web usability. Read this to understand the principles of intuitive navigation and information design.


Who's In Your Room? business booksWho’s In Your Room?
By Dr. Ivan Misner, Stewart Emery, and Rick Sapio

Who’s in Your Room? introduces you to the concept of your life being like a room — a room where anyone who enters affects your life… forever. The core concept is that the quality of your life depends on the people in your life. Instead of living your life according to everyone else’s rules, shape it by taking control of your room. Live your life by your design.


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