ruby slipper designs is a developer of premier websites. Our web design forté includes site strategy, architecture, design, copy editing, HTML and CSS, WordPress, project management, web marketing, search engine optimization, enewsletters, social media, and e-commerce.
Collaboration is key. ruby slipper believes successful endeavors occur through listening, communicating, and planning. During the project, you are consulted at every critical step.
To begin, ruby slipper offers a free initial consultation in order to evaluate the parameters of your project. Afterwards, a proposal is created which includes scope as well as an estimated cost range.
The following illustrates how a project unfolds:
- INTRODUCTION & PROPOSAL
We discuss scope, goals, budget, time line, and workflow. Equally as important, we profile your audience and look at sites you like. We talk about copy, tech issues, maintenance, marketing, social networking. After our initial meeting, a proposal is presented.
- STRATEGY & SITE ARCHITECTURE
We pinpoint our strategy and create a “blueprint” which outlines each page in the site.
- CONTENT DEVELOPMENT
Working together, we craft appropriate copy in the voice most suitable for your audience. Clients usually supply us with pre-written content, however we are happy to provide recommendations for copy writers.
- DESIGN PRESENTATION
We create and present three different design options for the home page. Choose your favorite and we refine until it’s approved. Based on the chosen look, we create a sub-page design which will be templated throughout the site.
- PRODUCTION, CODING & LAUNCH
We build the site based on your chosen design. Once complete, we optimize with keywords, test to make sure the code is clean via w3.org validation, test on multiple web browsers, and add Google analytics. Once finalized, we launch!
Directing traffic to your site is a multi-tiered effort. In addition to search engine optimization, we also recommend e-newsletter campaigns and social networking.
Pricing runs a wide gamut in this industry. For ruby slipper, it’s about scope. How large is your site, how many tech features does it include, what’s the development time frame? Individual factors and features always affect that figure, so please contact us for a free consultation and proposal.
SCHEDULING & TIME FRAME
ruby slipper is thrilled to meet new website clients. Please contact us about your project.
Once your project is underway, how soon will your site launch? Websites are a time-intensive undertaking! At ruby slipper, we have several big projects going at once, which allows for the natural flow of communication and collaboration.
A fast-paced project is about 3 months from start to finish, but that is if everything is ready to go: content written, photos taken, products identified and cataloged, and most importantly, communication at a consistent pace. If any of these drop off, often a website can take longer. The entire process depends on so many factors.
As websites are evolving entities, you are welcome to enlist ruby slipper for site updates — we address small updates within a week, larger ones are scheduled. If you wish to helm your updates, we will make sure that your site is built using a content management system such as WordPress or develop a custom solution.